Peer-to-peer fundraising events move fast. Recruitment windows are short. Fundraisers need coaching. Deadlines create urgency. Participants expect immediate updates.
Email alone cannot carry that load.
Text messaging has become one of the most effective ways to recruit, activate, and retain participants in P2P programs. But the real advantage does not come from simply adding texting. It comes from managing texting as a unified, organization-wide channel.
For modern P2P teams, that means one centralized platform powering recruitment, fundraising momentum, participant coaching, and compliance management.
The Risk of Fragmented Texting Tools
Many nonprofits unintentionally create risk when Event teams and Development or Marketing teams use separate texting platforms.
This creates operational friction and compliance exposure:
- Opt-outs must be manually maintained across systems
- Consent records may not stay synchronized
- Supporters can receive inconsistent communication
- Reporting becomes fragmented
- Data visibility is limited
If one team suppresses a number and another system does not, the organization carries the risk.
A unified texting platform eliminates that fragmentation. Consent, opt-outs, reporting, segmentation, and performance insights live in one coordinated system.
Why Unified Texting Improves P2P Performance
Peer-to-peer fundraising thrives on momentum. Unified texting enables teams to manage the full participant lifecycle from a single platform:
- Recruitment: Drive early registration and recover abandoned sign-ups
- Onboarding: Welcome participants and guide them to launch fundraising pages
- Fundraising Activation: Automate milestone reminders and coaching prompts
- Event Logistics: Deliver time-sensitive updates instantly
- Retention: Steward participants year-round and pre-register for next season
When texting is centralized, teams gain real-time visibility into performance, participant engagement, and fundraising momentum.
Why Tatango Is Built for P2P Teams
Tatango’s P2P texting platform was designed specifically for nonprofit fundraising programs that require scale, governance, and measurable revenue impact.
Unlike tools built primarily for political campaigns or retail marketing, Tatango focuses exclusively on nonprofit engagement and fundraising.
A Single, Unified Platform
Tatango allows P2P, Development, and Marketing teams to operate from one coordinated texting system. Centralized opt-out management reduces risk and protects supporter trust.
Powerful Integrations
Through seamless integrations with TeamRaiser, Funraisin, GoFundMe Pro, and leading CRMs, Tatango connects texting directly to your fundraising infrastructure.
Automation That Drives Revenue
Automated journeys move participants from registration to activation without adding manual work. Smart workflows ensure fundraisers receive the right message at the right time.
Advanced Segmentation
Power Segments enable behavior-based targeting so recruitment and fundraising messages feel relevant and personalized.
Real-Time Participant Conversations
With Inbox, teams can manage two-way participant communication within a single, streamlined view. Recruit, coach, and support fundraisers without switching tools.
Enterprise-Grade Compliance and Deliverability
Tatango provides SOC 2 compliant infrastructure and high deliverability across large, distributed participant audiences. That means your messages reach supporters reliably and responsibly.
Texting Is No Longer an Event Tactic
For leading nonprofit organizations, texting is not just a campaign add-on. It is a core revenue channel.
P2P fundraising programs are strongest when recruitment, engagement, and stewardship operate from one unified platform. Centralized governance reduces compliance risk. Integrated reporting improves decision-making. Automation increases efficiency. Two-way messaging deepens relationships.
The result is more participants, higher fundraising totals, and stronger year-round engagement.
See the Unified P2P Platform in Action
If your organization is preparing for its next P2P season, now is the time to evaluate whether texting is fragmented or unified.
