Walmart is reporting that they’ve sent 1 billion prescription SMS reminders since starting the program, where customers opt-in when they turn in their prescription, then they receive an SMS reminder when their prescription is ready. The SMS reminders from Walmart include the price and the pharmacy phone number. This has resulted in decreased wait times in pharmacy lines, reduced prescriptions returned, less calls to the pharmacy, increased communications and customer satisfaction.
Walmart reports that their SMS reminders program has generated a positive return on investment (ROI), based solely on the return to stock results. Nearly 30 million SMS reminders are sent by Walmart each and every month to customer’s mobile phones.
We’ve written about Walmart in the past, as they’re using SMS marketing to increase app downloads, which you can read about here.