Text Message Recruiting Example From Target

Text Message Recruiting Example - Target

Have you ever wondered if you could use text messaging to increase job recruitment efforts at your company? If so, we have great news for you here at Tatango. Marketing jobs via text message is totally doable, and some of the largest brands are already doing it, including our good friends at Target.

Check out the advertisement that Target recently placed on their front doors to advertise that they’re hiring.

Text Message Recruiting Example - Target

How Text Message Recruiting Works

The text message recruitment poster at Target instructs prospective employees to “Text JOBS and your email address to: TARGET (827438)” to learn more about seasonal opportunities.

After texting JOBS and your email address to the SMS short code 827438, a prospective employee receives a text message with a link directing them to target.com/careers and also telling them to look for an email about job opportunities.

Text Message Recruiting Example - Step 2

Why Use Text Message Recruiting?

Text message recruiting provides a solution for companies to make recruiting more manageable and convenient—for both prospective employees and the companies recruiting.

Instead of advertising long URLs to website career pages, companies can advertise a simple call to action such as “text JOBS to 827438”. Companies can also text prospective employees a direct link to a career page, which is much more efficient for job searchers to look up directly from their phone, versus typing in the URL themselves, where they could miss a letter or two.

Using text message recruiting, companies can also build an SMS list of contacts to send future job opportunities and updates. Brands can also use relevant keywords to create a more efficient recruiting process. For example, keywords like, “SALES” or “MARKETING” can be used to send more relevant job openings, thereby providing more value for prospective employees.

Text Message Recruiting Example - Step 1

Target hires more than 120,000 seasonal employees nationwide every year, and implementing text message recruiting helps bolster these widespread efforts.

This provides a great example of a brand using text messaging to strengthen its recruitment efforts, especially during seasonal times. In comparison to the traditional email recruiting process, text message recruiting is quick and effective. It can make a difference in the quality of candidates and the efficiency of the recruitment process.

 

Domino’s Example

It’s not just Target that uses text messaging to recruit new employees. Check out the example below from Domino’s.

 

Einstein Bros. Bagels Example

Need another example of a business using text messaging to recruit new employees? Check out how Einstein Bros. Bagels is using text messaging recruiting in the image below.

Einstein Bros. Bagels - Text Message Recruiting Example

 

Chipotle Example

Need another example of a business using text messaging to recruit new employees? Check out how Chipotle is using text messaging recruiting in the image below.

Chipotle - Text Message Recruiting Example

 

Walmart Example

Need another example of a business using text messaging to recruit new employees? Check out how Walmart is using text messaging recruiting in the image below.

Walmart - Text Message Recruiting Example

 

Grayscale Example

Need another example of a business using text messaging to recruit new employees? Check out how Grayscale is using text messaging recruiting in the image below.

Grayscale - Text Message Recruiting Example

 

Kohl’s Example

Need another example of a business using text messaging to recruit new employees? Check out how Kohl’s is using text messaging recruiting in the image below.

Kohls - Text Message Recruiting Example

 

Looking to recruit students? Checkout how the Academy of Design & Technology used text messaging in their recruitment efforts to generate student leads.


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