Sobe Advertises SMS Contest In-Store
SoBe, an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo, just finished a rather cool SMS contest. The SoBe SMS contest was advertised in-store, and encouraged people to text LIZARD to the short code 72579, to be entered to win one of hundreds of prizes. The SMS contests also promised to immediately tell participants if they won a pair of sunglasses after texting LIZARD to 72579.
You can see the SMS contest being advertised in-store below.