SMS Giveaway Example – Chipotle
Our friends at Chipotle just finished their Great Dorm Giveaway, which allowed students to enter the SMS giveaway by texting DORM2 to the SMS short code 888222. The SMS giveaway gave the chance for students to win a Chipotle catered party for 100, in addition to a $1,000 Target gift card. Runners up would receive a Chipotle catered party for 20 and a $25 Target gift card.
You can see the email below that Chipotle sent fans.
When fans texted “DORM2” to 888222, in order to enter the SMS giveaway, they received the follow text message response, asking them to respond YES to confirm that they were a student at a participating college.
Chipotle has had it’s fair share of ups and down when it comes to text message marketing. You can see some of their text messaging campaigns that we’ve covered on this blog below.