Have you ever heard of Cyber Monday? It’s a marketing term for the Monday after the Thanksgiving holiday in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online, and now Cyber Monday accounts for $2.29 billion in sales, with an average order value of $128. It’s no wonder that brands running SMS marketing campaigns, especially those with online stores, would send SMS coupons to their customers on Cyber Monday.
So which brands sent SMS coupons to their customers on Cyber Monday? Before we get into that, let’s review past holidays on which brands sent SMS coupons to their customers. Below are four different holidays that brands used to send SMS coupons to their customers.
How many brands sent SMS coupons to their customers for Cyber Monday? 29 brands sent SMS coupons to their customers in celebration of Cyber Monday this year, which is more than the amount of SMS coupons that were sent during Memorial Day, Father’s Day, and even the 4th of July. Below is a roundup of 29 brands that sent SMS coupons to their customers for Cyber Monday.
1. JCPenney SMS Coupon
JCPenny is a chain department store that sells a wide selection of clothing, footwear, furniture, and more. The retailer used SMS alerts to send SMS coupons to their subscribers promoting their online and in-store Cyber Monday deals.
2. Abercrombie & Fitch SMS Coupon
Abercrombie & Fitch is an American lifestyle retailer that focuses on casual wear. Abercrombie & Fitch used its text message marketing program to send its subscribers two SMS coupons offering 50% off the entire online store.
3. Aerie SMS Coupon
Aerie is an intimate apparel and lifestyle retailer and a sub-brand owned by American Eagle Outfitters. Aerie used its SMS marketing alerts to send its subscribers the latest on Cyber Monday deals plus free headphones on $100 spent.
4. Belk SMS Coupon
Belk is an American department store chain offering apparel, shoes, accessories, cosmetics, home furnishings, and a wedding registry. Belk sent its subscribers a limited time SMS coupon that could be applied to the regular store, home/shoes, and electronics using their code 68772025.
5. Hollister SMS Coupon
Hollister is a global teen and young adult retail brand owned by Abercrombie & Fitch Co. Hollister sent its subscribers a Cyber Monday SMS coupon offering 50% off the entire online store plus free shipping.
6. Office Depot SMS Coupon
Office Depot is an American office supply retailing company headquartered in Boca Raton, Florida. Office Depot used its SMS marketing alerts to send its subscribers a reminder about their last-chance Cyber Monday deals and coupons.
7. Aero SMS Coupon
Aéropostale is an American mall-based specialty retailer of casual apparel and accessories, principally targeting young adults through its Aéropostale stores. Aéropostale used its SMS marketing alerts to send subscribers the latest on Cyber Monday deals, plus free headphones on $100 spent.
8. American Eagle SMS Coupon
American Eagle Outfitters known as American Eagle, is an American lifestyle clothing and accessories retailer. American Eagle sent its subscribers a Cyber Monday SMS coupon offering 40% off plus free shipping using their coupon code CYBERDAY.
9. Aria SMS Coupon
Aria Resort and Casino is a luxury resort and casino that’s part of the CityCenter complex on the Las Vegas Strip. Aria used their SMS marketing alerts to send subscribers a Cyber Monday coupon offering a 20% discount on its room rate, plus 2 buffet passes.
10. Dressbarn SMS Coupon
Dressbarn is an online women’s clothing retailer specializing in stylish women’s clothing and accessories. Dressbarn used their SMS marketing alerts to send subscribers a limited time Cyber Monday coupon offering 20% off a regular purchase or 25% off using a Dressbarn credit card.
11. FYE SMS Coupon
FYE is an American chain of entertainment retail stores selling new and pre-owned music, movies and video games, and more. FYE sent subscribers an SMS coupon offering 30% off an entire in-store purchase of used CD’s, DVD’s, Blu-ray, vinyl, and video games.
12. Johnny Rockets SMS Coupon
Johnny Rockets is an American restaurant franchise whose themed decor is based upon 1950s diner-style restaurants. Johnny Rockets used its SMS marketing alerts to drive social engagement by offering an opportunity for subscribers to win a year of free Johnny Rockets by liking the Johnny Rockets Facebook page.
13. Major League Baseball SMS Coupon
Major League Baseball is a professional baseball organization, and the oldest of the major professional sports leagues in the United States and Canada. The MLB used its text alerts to send subscribers a Cyber Monday coupon offering a 30% discount off room rates if they booked before midnight.
14. Michaels SMS Coupon
Michaels is North America’s largest provider of arts, crafts, framing, floral and wall décor, and merchandise for makers and do-it-yourself home decorators. Michaels used its text alerts to update its subscribers on the latest Cyber Monday deals.
15. Tommy Bahamas SMS Coupon
Tommy Bahama is a Seattle-based manufacturer of casual men’s and women’s sportswear and activewear, denim, swimwear, accessories, footwear, and a complete home furnishings collection. Tommy Bahama’s sent its subscribers an SMS coupon offering 20% off $100+ or 15% off an entire purchase.
16.Toys “R” Us SMS Coupon
Toys “R” Us is an international toy, clothing, and baby product retailer. Toys “R” Us used its text alerts to drive traffic to their online store by offering $20 off a toy purchase of $150 or more, and sent a follow-up alert updating their subscribers on the latest Cyber Monday deals.
17. Babies R Us SMS Coupon
Babies R Us offers a wide-range of baby and toddler products, from baby food, accessories, strollers, car seats, and more. Babies R Us used its text alerts to promote their Cyber Monday deals and drive traffic to their website.
18. Bloomingdale’s SMS Coupon
Bloomingdale’s is an American luxury department store chain founded in 1861 that specializes in designer clothing, handbags, accessories, and more. Bloomingdale’s used a two message series to distribute an SMS coupon offering a 25% off discount for their Cyber Monday deals.
19. Famous Footwear SMS Coupon
Famous Footwear is a nationwide chain of retail stores in the United States dealing in branded footwear, generally at prices discounted from manufacturer’s suggested prices. Famous Footwear used its SMS marketing alerts to send subscribers a limited-time SMS coupon offering a BOGO 1/2 off plus 15% off and free standard shipping.
20. Kirkland’s SMS Coupon
Kirkland’s is an American retail chain that sells home decor, furniture, textiles, accessories, and gifts. Kirkland’s used its text alerts to send subscribers a limited time Cyber Monday coupon offering $10 off $50 spent.
21. Kohl’s SMS Coupon
Kohl’s is an American department store retail chain selling clothing, shoes, home, kitchen, bedding, toys, and more. Kohl’s sent subscribers an SMS coupon offering 20% off plus free shipping off a purchase $25+.
22. Lord & Taylor SMS Coupon
Lord & Taylor is a luxury department store in the United States, and the oldest department store in the country. Lord & Taylor used its text alerts to send its subscribers a limited time Cyber Monday coupon offering 25% off in-store and online.
23. Old Navy SMS Coupon
Old Navy is an American clothing and accessories retail company owned by Gap Inc., with over 1,100 retail stores. Old Navy used its SMS marketing alerts to send its subscribers Cyber Monday deals and updates.
24. Shoestation SMS Coupon
Shoe Station is one of the nation’s largest independent shoe retailers, with 21 stores in five states. Shoe Station sent its subscribers an update on Cyber Monday deals, plus an SMS coupon code for 20% off in-store or online.
25. Stage SMS Coupon
Stage Stores is a department store company specializing in retailing off-price brand name apparel, accessories, cosmetics, footwear, and housewares throughout the United States. Stage used its SMS marketing alerts to send its subscribers an SMS coupon offering $10 off a $25 purchase.
26. Steak’n Shake SMS Coupon
Steak ‘n Shake is an American casual restaurant chain concentrated primarily in the Midwestern United States. Steak ‘n Shake sent its subscribers a Cyber Monday deal offering free shipping on all online orders for a limited time, plus a $10 gift card with $100 purchase.
27. Bellagio SMS Coupon
Bellagio is a resort, luxury hotel, and casino on the Las Vegas Strip in Paradise, Nevada. The Bellagio used its SMS marketing alerts to send subscribers an SMS coupon offering 25% off room rates plus a $50 credit.
28. MAC Cosmetics SMS Coupon
MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto, Canada in 1984. MAC Cosmetics sent its subscribers a Cyber Monday text coupon for free shipping on orders of $50 or more.
28. Macy’s SMS Coupon
Macy’s is an American department store chain founded in 1858 that sells designer clothing, handbags, accessories, and more. Macy’s used its SMS marketing alerts to send its subscribers Cyber Monday specials plus free shipping on $50+.
To get your own text message marketing campaigns ready for this upcoming Cyber Monday, contact our SMS marketing experts. We only see SMS marketing getting bigger and bigger on Cyber Monday, so be one of the top brands to take full advantage.