Redbox Spices Up Holiday Mobile Marketing Campaign

Ready to give some spice to your holiday mobile marketing? If you’re like RedBox, you’re using these holidays to cross-promote your Instagram account, by sending SMS messages encouraging customers to follow your brand on Instagram.

Pretty genius idea right? This isn’t the first time though that RedBox has sent SMS messages from their short code 727-272 to help promote other marketing channels. Back in 2013, RedBox sent an SMS message to fans, encouraging them to visit their Facebook fan page to receive a special offer. Why is using mobile marketing such a good idea to promote other marketing channels? It’s all in the numbers. With the average SMS open rate being 99%, and the average SMS click-through being 36%, it’s extremely easy for brands to direct their customers from an SMS message to another marketing channel.

You can see the mobile marketing message from RedBox below.

Redbox Mobile Marketing Example

 

After you click on the link in the text message, you’re directed to the following video hosted on Instagram.

 

 

Check out the other awesome ways RedBox is using mobile marketing…


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