Judge Rules TCPA Violations Cause Concrete Harm
In May of 2016, the U.S. Supreme Court ruled in Spokeo, Inc. v. Robins, that before a plaintiff could pursue a lawsuit for a violation of a federal law, they must first prove that they actually incurred “concrete” injury because of that violation. Why does this matter for text message marketing?
Signal Engage Shuts Down SMS Marketing Platform
It’s the end of an era… Signal Engage, an SMS marketing platform started in 2006 has officially shut down their SMS marketing platform, after being acquired by BrightTag back in 2014. While the original plan was to sunset the Signal Engage SMS marketing platform by March 31, 2015, it looks like they kept the …
Taco John’s Goes Loco Over MMS Coupons
Even though 86% of enterprise businesses use MMS marketing, it’s sometimes hard to find examples of brands using MMS coupons. Luckily for our readers, Taco John’s has been sending out MMS marketing messages for quite a while now, and we here at Tatango have compiled some of their best MMS coupons in this one post.
7-Eleven Increases App Downloads with SMS Promotion
7-Eleven has a location just about everywhere it seems. According to the official website, there are over 50,000 7-Eleven locations worldwide, so finding a store isn’t a problem. However, finding a good promotion can get even more consumers into their nearest 7-Eleven store.
SendHub Acquired by Cameo Global
It was announced on June 6, 2016, that SendHub, an SMS marketing provider, was acquired by Cameo Global. SendHub was founded in December of 2011, initially started in Y Combinator. The company had raised $10 million in funding, from Y-Combinator, Kapor Capital, Menlo Ventures, Bullpen Capital, Alexis Ohanian, Garry Tan, the Seraph Group, and other investors.
Watch the Subway Text Messaging Commercial
While it’s common for brands to advertise their text messaging campaign in-store or online, it’s rare to see a brand devote a whole commercial to their text messaging campaign. That is until Subway created their very own commercial for their text messaging campaign, which encourages customers to sign up for weekly text message offers.
Behind the Scenes of Subway’s Text Messaging Campaign
Ready to get behind the scenes and see exactly how Subway is managing their text messaging campaign? Today we’ll show you how one of the fastest growing fast food franchises, with over 44,672 restaurants in 111 countries, is doing text message marketing. We’ll dive deep into how and where Subway is advertising their text …
78% of Consumers Believe SMS is Fastest Way to Reach Them
Ever wonder what communication method consumers think is the fastest way to reach them? Well we always had a hunch it was text messaging, as 90% of all text messages are read within 3 minutes, we never really heard directly from the consumers.
Hillary Clinton Using Text Message Marketing to Reach Voters
If you’ve been following the 2016 presidential election, you’ll have realized by now that text message marketing is playing a huge role in each candidate’s mobile marketing strategy, especially given that 19% of voters prefer being communicated to via text message. So much so that Bernie Sanders even created his own text messaging app. …
Transactional Text Messaging Statistics by Industry
Looking for statistics on which types of companies consumers prefer to receive transactional text messages from? If so, you’re in luck, as Vibes, in partnership with Equation Research, recently released their Transactional Messaging Consumer Report 2016, which answers this question.