Abercrombie & Fitch Increases SMS Click-Through Rates
Abercrombie & Fitch has devised a unique SMS marketing strategy to increase their SMS click-through rates in their text message promotions. There’s nothing worse than getting a text message promotion that doesn’t apply to you, so to fix this Abercrombie & Fitch came up with their own ingenious hack.
The Problem with Shared Short Codes
A short code is a 5-6 digit phone number that is used to send and receive text messages. When selecting a short code for your SMS marketing campaign, you have two different options, a dedicated short code, or a shared short code. While both types of short codes send and receive text messages, there’s an …
What Happened to Mobile Messenger, Payvia, MoGreet and Outspoken?
Do you remember SMS marketing providers – Mobile Messenger, Payvia, MoGreet, or even Outspoken? While most SMS marketers remember these brands, it’s almost impossible to find someone that knows exactly what happened to these SMS marketing providers. Instead of just shrugging it off, and letting bygones be bygones, we decided to figure out exactly what …
Book Your Next Hotel Stay at Mandalay Bay via Text Message
Mandalay Bay wants guests to book their next hotel stay right from their mobile phone, and to make that process easier, they’ve recently started sending out text messages to SMS subscribers encouraging them to do just that.
Musician’s Friend Rewards Customers With MMS Coupon
Looking for a great example of a brand that is using MMS coupons? If so, let us present to you Musician’s Friend, a subsidiary of Guitar Center, one of the largest chains of musical instrument retailers in the world. They’re using MMS coupons to reward customers when they join the Musician’s Friend Mobile Alert Program.
Express Text Message Advertising Examples
At Tatango we always advise our clients to advertise their text messaging campaign in as many places as possible. A good example of a brand that is doing just that is Express, using the SMS short code 397737.
Judge Rules TCPA Violations Cause Concrete Harm
In May of 2016, the U.S. Supreme Court ruled in Spokeo, Inc. v. Robins, that before a plaintiff could pursue a lawsuit for a violation of a federal law, they must first prove that they actually incurred “concrete” injury because of that violation. Why does this matter for text message marketing?
Signal Engage Shuts Down SMS Marketing Platform
It’s the end of an era… Signal Engage, an SMS marketing platform started in 2006 has officially shut down their SMS marketing platform, after being acquired by BrightTag back in 2014. While the original plan was to sunset the Signal Engage SMS marketing platform by March 31, 2015, it looks like they kept the …
Taco John’s Goes Loco Over MMS Coupons
Even though 86% of enterprise businesses use MMS marketing, it’s sometimes hard to find examples of brands using MMS coupons. Luckily for our readers, Taco John’s has been sending out MMS marketing messages for quite a while now, and we here at Tatango have compiled some of their best MMS coupons in this one post.
7-Eleven Increases App Downloads with SMS Promotion
7-Eleven has a location just about everywhere it seems. According to the official website, there are over 50,000 7-Eleven locations worldwide, so finding a store isn’t a problem. However, finding a good promotion can get even more consumers into their nearest 7-Eleven store.