Nonprofit SMS Marketing

How to Launch an SMS Matching Gift Campaign

How to Launch an SMS Matching Gift Campaign

A matching gift campaign incentivizes supporters to give by allowing their gift to make a bigger difference thanks to a matching donation from their employer. To participate in a matching gift campaign, a supporter donates to your fundraiser, then completes a matching gift request and submits it to their employer. The employer confirms the supporter’s donation, then makes a gift to your organization for the same amount.

Launch an SMS matching gift campaign, and you just might see record-breaking donations.

Why Use SMS and MMS Text Messaging for Fundraising

How nonprofits fundraise is changing quickly. Telephone and email outreach used to be the norm, but today they’re less effective, dated methods for connecting with an audience. The average open rate for email newsletters is only 22.71%, and the average click-through rate is just 2.91%. 

In contrast, 78% of consumers say SMS is the fastest way to reach them, and 90% of text messages are read within three minutes of being received. SMS and MMS text messaging are increasingly preferred for marketing and fundraising outreach. They’re ideal for sharing time-sensitive promotions or information in our fast-paced world. With SMS, fundraisers can reach thousands or even millions of supporters at once and bring in donations faster than ever. 

In 2020 alone, mobile donations increased by 205%. A text messaging software platform like Tatango helps build and strengthen your organization’s connections with new and long-time supporters alike. 

Three Ways to Launch Your SMS Matching Gift Campaign

Launching your SMS matching gift campaign is easy with Tatango. Keep in mind the following three things as you get started:

  1. Feature Your Matching Gift Campaign Prominently

    As you prepare to launch your matching gift campaign, let your supporters know their donations can go further because your organization is eligible for a matching gift from their employer.

    Promote your matching gift campaign on your website, landing pages, social media accounts, and in your email and SMS text messages. Help supporters understand that when they donate to your organization, their employer can match their gift.

  2. Highlight the Impact

    A matching gift campaign goes beyond individual donations. Your supporters can double their donations with a matching gift from their employer. It takes almost no additional effort on their part to multiply the impact their contribution will have on a cause they believe in.

  3. Send Texts Promoting the Match

    Remember to mention your organization’s matching gift campaign in your fundraising SMS text messages. Approach touchpoint with supporters as an opportunity to remind them their dollars can go farther with a matching gift.

An SMS matching gift campaign benefits everyone involved. Your organization will raise more money, and your supporters will enjoy knowing their gift made a bigger impact.

Add Tatango to Your Fundraising Campaign

A matching gift campaign makes it easy for donors to support your organization in an even more impactful way. To learn more about other ways Tatango can help elevate your nonprofit and enhance your SMS marketing, contact the text message marketing experts at Tatango today.

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