How to Decrease Subscriber Churn When Migrating Short Codes
While it’s inevitable that you’re going to have some SMS subscribers unsubscribe from your SMS program during the migration to a new short code, you can use the following strategy to reduce this.
In the first text message, the one where you tell SMS subscribers that you’re migrating short codes (Step #1), offer an amazing deal for your SMS subscribers to stick around at least until you move to the new SMS short code. Something like… Bob’s Burgers: We’re getting a new number, so lookout for a 20% off your next purchase offer coming from our new number 12345. Text STOP to unsubscribe.
Then when you send the text message on the new short code, the one you migrated to, reminding your SMS subscribers of the change, send something like… Bob’s Burgers: This is our new number, and thanks for sticking with us. Show this txt for 20% off your next purchase. Text STOP to unsubscribe.
Want more information on how to migrate SMS subscribers from one short code to another? Download our free guide to moving SMS subscribers, or watch the webinar by clicking below.