As a nonprofit organization in higher education, you’re likely always looking for ways to engage with your supporters and raise awareness and donations for your cause. One tool that can be particularly effective in this regard is text fundraising or text marketing. Here are a few reasons why nonprofit organizations in higher education should consider using text fundraising (also called text marketing).
Why should Higher Education Organizations Use Texting?
Higher education organizations can greatly benefit from using a texting platform like Tatango for many reasons. Texting is a highly effective and efficient way to reach donors, alumni, and other stakeholders. With the majority of individuals carrying mobile devices and having their phones within arm’s reach at all times, text messages have a significantly higher open and response rate compared to other communication channels such as email or phone calls. By leveraging Tatango’s texting platform, higher education institutions can engage with their target audience in a direct and immediate manner, increasing the likelihood of successful fundraising efforts.
Texting allows for personalized and targeted communication. Tatango’s platform enables higher education organizations to segment their contact lists based on specific criteria such as alumni status, donation history, or areas of interest. This targeted approach ensures that the right message is delivered to the right audience, enhancing the chances of a positive response. Furthermore, personalized text messages can foster a sense of connection and exclusivity, making donors and alumni feel valued and more likely to contribute to fundraising campaigns or engage in other beneficial activities for the institution.
Tatango’s platform offers powerful features that facilitate effective text fundraising campaigns. The platform provides tools for automated messaging, allowing higher education organizations to schedule and send out text messages at optimal times, ensuring maximum impact. Additionally, Tatango supports multimedia messaging, enabling institutions to send photos, videos, or links directly to recipients’ phones, enhancing the engagement and visual appeal of their messages. Moreover, Tatango’s analytics and reporting capabilities provide valuable insights into campaign performance, allowing organizations to track and measure the success of their fundraising efforts and make data-driven decisions for future initiatives.
5 Reasons Why Higher Education Organizations Should Use Texting
- High open and click-through rates: One of the biggest advantages of text marketing is the high open and click-through rates it achieves. Studies have shown that text messages have an open rate of around 98%, with a click-through rate of around 45%. This means that when you send a text message, there’s a good chance that it will be read and acted upon. By comparison, email has an open rate of around 20-30%, making text marketing a much more effective tool for reaching your audience.
- Quick and easy to use: Text marketing is quick and easy to use, making it a great tool for busy nonprofit organizations. You can send a text message in just a few seconds, and donors can make a donation just as easily by replying to the text or clicking on a link. This makes text marketing a convenient and efficient way to raise donations and engage with your supporters.
- Cost-effective: Text marketing is generally a very cost-effective way to reach your audience. While there may be some upfront costs associated with setting up a text marketing campaign, the ongoing costs are usually quite low compared to other marketing channels. This makes text marketing a great option for nonprofit organizations on a tight budget.
- Personal and engaging: Text marketing allows you to send personalized and engaging messages to your supporters. You can use the donor’s name, reference their past donations or actions, and tailor the message to their specific interests and needs. By using a personal and engaging tone, you can build stronger relationships with your supporters and encourage them to continue supporting your organization.
- Targeted and measurable: Text marketing allows you to target your messages to specific segments of your audience, making it easier to reach the right people with the right message. Additionally, text marketing is highly measurable, allowing you to track the performance of your campaigns and make any necessary adjustments. This makes it easier to optimize your efforts and ensure that you’re getting the best return on your investment.
Text fundraising can be a powerful tool for nonprofit organizations in higher education looking to engage with their supporters and raise awareness and donations for their cause. With high open and click-through rates, quick and easy use, low costs, personal and engaging messages, and targeted and measurable campaigns, text marketing can help you effectively reach and engage with your donors and support your organization’s goals.
