SMS Marketing Statistics

91% of Millennials Text Message Weekly

Millenial Text Messaging Statistics 2014

Want to know what Millennials are doing on their smartphones? According to recent study done by Simmons® National Consumer Study (NCS), 91% of Millennials are text messaging during a typical week. How does that compare to other activities done by Millennials on their smartphones? Text messaging is only trumped by picking up the phone and talking, which 92% of Millennials report they do during a typical week.

The data in the graph above was compiled after a comprehensive survey of 23,689 adults, and can be downloaded in Experian’s new report Millennials come of age: ConsumerSpeak Series.

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