Text messages are all about efficiency. You must convey your message in an SMS message in 160 characters or less, so you need to get to the point quickly. At Tatango, we believe creating these text messages should also be efficient. With over 14 years in the SMS text message marketing game, we’ve honed these five templates to help simplify our clients’ lives! It’s as easy as CTRL+C, CTRL+P (or copy and paste).
Don’t waste time reinventing the wheel—partner with Tatango to work smarter, not harder. Copy and paste these five sample text messages into your campaign to connect with your audience more efficiently, raise record-breaking donations, and wrap up your workday in time for dinner!
What Is SMS and MMS Text Messaging?
SMS marketing, a relatively new form of political fundraising and marketing, differs from more traditional communication and promotion methods. The average open rate for email newsletters is only about 22.71%, and the average click-through rate of 2.91% is even more dismal. SMS and MMS text messages boast far more impressive numbers. For example, 78% of consumers say SMS is the fastest way to reach them.
Technology and innovation have allowed for more flexibility, efficiency, and effectiveness. You can now do more (and earn more) in less time without sacrificing the quality of your message. Text message marketing can effectively reach thousands or even millions of customers at once and is the perfect channel for marketers who need to share time-sensitive promotions or information. In fact, more than 90% of text messages are read within three minutes of being received, which makes it a powerful tool to add to your campaign and reach subscribers.
SMS and MMS marketing have the added benefit of fostering a personal connection between campaigns and subscribers. Sending a text message directly connects with each recipient, unlike social media, where everyone sees the same message (that is, IF they see it at all thanks to the social media algorithms). Segmentation allows campaigns to create individual lists for specific groups of subscribers, such as volunteers, donors, and supporters. Campaigns can use these tailored lists to message people based on things like their location, interests, and past donations. SMS helps campaigns communicate faster and directly, so they can focus on time-sensitive issues while raising funds to advance their case.
5 Examples of Text Messages That You Can Copy & Paste to Raise More and Win More (and Save Time Doing So)
As a busy political marketer, you have a LOT on your plate. Text message marketing can be one thing that makes your life easier—not harder. We encourage you to copy and paste these proven text message templates, but be sure to consider where you can add personal touches to your message, specifically in relation to either your subscriber or your campaign.
1. The “Donate More” SMS Campaign
The “Donate More” SMS campaign helps increase donations by allowing subscribers to donate to your campaign directly through text message. This type of text message includes four key elements:
- A call to action focused on donating
- The benefit of donating
- A sense of urgency
- A dollar amount to reduce decision overwhelm and increase urgency (optional)
A “Donate More” SMS Campaign may look like this:
We need your help to save our seas! Donate $10 right now to our ocean conservation initiatives: [Link]
2. The “Get Out the Vote” SMS Campaign
The “Get Out the Vote” (GOTV) SMS campaign encourages voter turnout. This type of text message includes four key elements:
- The benefit of voting
- A call to action focused on voting
- A sense of urgency
- If applicable, a link to take action (optional)
A “Get Out the Vote” SMS campaign may look like this:
Important reminder! Vote for Jane Doe TODAY to make your voice heard this election.
3. The “Learn More” SMS Campaign
The “Learn More” SMS campaign helps drive traffic to your cause with campaign updates. This type of message includes three key elements:
- A call to action focused on learning
- The benefit of learning
- A sense of urgency
A “Learn More” SMS campaign may look like this:
BIG NEWS! Be the first to read about our environmental initiatives: [LINK]
4. The “Get Involved” SMS Campaign
The “Get Involved” SMS campaign encourages people to get involved by volunteering. This type of text message includes three key elements:
- The benefit of getting involved
- A call to action focused on volunteering
- A sense of urgency
A “Get Involved” SMS campaign may look like this:
We need you! Sign up to help us call voters this weekend: [LINK]. Let’s win this election— we can’t do it without you!
5. The “Personalize More” SMS Campaign
The “Personalize More” SMS campaign encourages subscribers to share the causes they want to hear about and other information about themselves. This type of text message includes four key elements:
- The benefit of sharing
- A call to action focused on sharing
- A sense of urgency
- A focus on how quickly subscribers can complete the task
A “Personalize More” SMS campaign may look like this:
Do you have 3 minutes? Take this survey to let us know which causes matter most to you. Help us create change in your community!
Add Tatango to Your Marketing Workflow
We’ve made it easy for you to jump-start your campaign with these five examples of text messages that you can copy to save more time and get home by 5 p.m. If you’d like to learn more about other ways Tatango can help elevate you and your SMS, or if you have any questions, contact the text message marketing experts at Tatango today.
