A weekly roundup from October 22nd to October 28th of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Report: Dems more likely to donate to campaigns via text or cellphone app
A new study by the Pew Research Center’s Internet & American Life Project released on Thursday showed that only 10 percent of 2012 presidential campaign donors have contributed to one of the two major presidential candidates via text message. Democrats, the study showed, are more likely than Republicans to donate to a political campaign using text messages.
FCC takes on text message spam
Feds reviewing petition that seeks to ban Internet to phone messages.
Scene on the Mobile Scene: Pinkberry makes mobile “cooler” than ever!
It was a casual day just peeking at my twitter stream when I saw the news. A PINKBERRY app. I squealed with excitement and immediately downloaded my favorite froyo place’s app. First things first, after registering for the app you get entered to win Pinkberry for a year. Talk about an incentive for downloading and registering.
300bn iMessages Sent – Equal to WhatsApp’s Deliveries Each Month
Among the many announcements made by Apple this week, the company revealed that 300bn messages have been sent by users of its iMessage service since it launched last year.
Calling All Germs
When you combine a cellphone’s proximity to your ears, nose and mouth with its bacteria-loving warmth, the result can be harmful to your health.
Up a cow, in a cake and off the Titanic: the most bizarre mobile phone insurance claims
Research into unusual insurance claims made by mobile phone owners has revealed the most bizarre and outlandish accidents befalling the nation’s technology.
Charley’s Tackles Mobile for the 2012 American Football Season
Restaurant chain Charley’s Grilled Subs is running a five-week mobile campaign tying into the 2012 American Football season.
Tatango SMS Marketing News:
Mobile Marketing is Being Underutilized in U.S. Marketing
The Wall Street Journal came out with a new infograph focusing on mobile marketing compared to other forms of marketing and how under-rated mobile ads are.
Baltimore Orioles Utilizes Text Message Marketing
Check out the Baltimore Orioles SMS marketing call to action spotted in Oriole Park at Camden Yards.