SMS Marketing Best Practices

Chipotle Takes Tatango’s Advice

Last Halloween we offered Chipotle advice on their SMS Boorito Fail and it looks like this time around they took our advice!


This year’s message gives all of the critical information within the text so that all mobile users have access and then provides a link to a mobile website with more detailed information for customers with smartphones. This SMS from the short code 888-222 is a vast improvement from last year’s message.

Well done Chipotle, we knew you had it in you.


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