Last week I was speaking to a potential SMS marketing client that owned a coffee shop. He told me he wasn’t interested in SMS marketing because “he wasn’t interested in giving things away.” I completely understand where he’s coming from, most people think SMS campaigns are there just to give SMS coupons, like below.
A coffee shop like his can give SMS coupons, but the real money maker for SMS marketing is the up-sell. Look at the following SMS campaign, it’s not about “giving things away”, it’s about customers spending more than they normally would.
Lets say this coffee shop is able to get 10% of their mobile subscribers to spend $2 more per week than normal with their SMS coupons. Lets do that math…
That’s an additional $14,560 in revenue for that one coffee shop. As a business owner, what could you do with an additional $14,560 per year?