SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Consumers Prefer Offers Sent via Text Message Rather than Social Media
Can’t decide between sending customers special offers from your brand via social media or text messaging? While we’re a little bias here at Tatango, why don’t we ask your customers? Our good friends at MessageSystems did just that, by conducting a survey through Google Consumer Surveys, where they polled 500 adult internet users to figure out what marketing …
SMS Advertising Example – Armani
I love finding SMS advertising examples while I’m out shopping. This SMS advertising example is from Armani, instructing customers to text “SHOP” to 27624 (ARMANI). While it’s almost impossible for a brand to create the perfect SMS advertisement without downloading and using our SMS advertising templates, I thought it would help the readers of …
Using Email Marketing to Advertise Your SMS Marketing Campaign
Ready to launch your SMS marketing campaign, but don’t know where the best place to start advertising it is? At Tatango we usually recommend advertising your new SMS marketing campaign through email marketing first. Why? It’s usually the easiest channel to advertise to all of your customers, and for most brands this only requires a few clicks …
Mobile Commons Acquired by Upland Software
We’re a little late on reporting this one, but we just learned that back in December of 2014, Mobile Commons was acquired by Upland Software. This news marks the third acquisition for an SMS marketing provider in 2014, and the fifth between 2014 & 2015.
Retailer Grows SMS Database by 300,000 in 3 days – Learn How
How does a retailer grow their SMS database by 300,000 subscribers? More importantly, how does a retailer grow their SMS database by 300,000 subscribers in only 3 days? The good news, we have the answer, and it’s a simple enough strategy that any retailer can start using today to grow their SMS database.
Email vs. Text: What Do Customers Prefer?
Email marketing vs. text message marketing, one of the most debated mobile marketing topics. Nowadays though, a brand can’t just communicate with their customers through one channel, which makes the whole email vs. text message debate irrelevant in my opinion.
Life Time Fitness Settles TCPA Lawsuit for up to $15 million
Life Time Fitness claims that because their members gave their company their cell phone numbers, they consented to be contacted via text messaging. I can’t tell you how many times I’ve heard this exact same thing, where a business thinks that they’re TCPA compliant, just because someone (even a customer) gave the business their mobile phone number.
Smartphone Ownership Hits 75%
comScore is reporting that smartphone ownership in the United States has hit 75%, which means that 182 million Americans now have a smartphone. These statistics on smartphone ownership were gathered during the three months ending in December 2014, which is up 4% when compared to the three months ending in September 2014. What’s most …
Waterfall Acquires SMS Marketing Service – Tetherball
Tatango competitor, Waterfall, Inc., announced yesterday that they’ve acquired SMS marketing service provider Tetherball. This comes only a few months after Waterfall announced they had acquired the mobile marketing services division of Archer USA Inc.
Jack In The Box SMS Redemption Rates 3-5X Greater Than Email Marketing
I like to spend my weekends pouring through industry marketing reports, in hopes of find awesome SMS marketing statistics for you all. This last week I was reading the 26 page Forrester report written by Julie A. Ask and Douglas Roberge, titled Create Mobile Moments With Messaging, and came across a mention of how Jack …