17th February 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
Did you know that 68% of Americans have received some form of text message spam on their mobile phone? It’s true! Of those 68% of Americans, it’s very likely that during 2012, one of those spam text messages was promoting a gift card text message scam, according to our good friends at CloudMark. During 2012, a little more than 50% of all text message spam reported by Americans was due to gift card text message spam.
13th February 2014 - Posted by Derek Johnson in category Text Message Spam
Today Cloudmark released a report, in which they estimate that since early January 2014, Twilio has been used by spammers to send 385,000 spam text messages, to over a quarter of a million U.S. mobile phone numbers, using SMS long codes. This is obviously not good news for Twilio, who has had numerous SMS spam issues in the past, including a lawsuit, but more importantly this isn’t good for the text messaging industry.
13th February 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Like many retailer brands, Macy’s has a mobile app. Unlike many retailers though, Macy’s is using text messaging to make the app download process easier on their customers.
At Tatango we’re constantly asked about why we blog so much. While we love to share news about Tatango, the SMS marketing industry, our clients, etc., the biggest reason why we blog is to teach marketers about SMS marketing. This allows marketers that read our blog, to benefit from the lessons learned from the SMS marketing campaigns that have come before. One of the most frustrating parts though about blogging for this reason, is that many of the mistakes we’ve written about in the past, are still being made by marketers. For example, New York & Company.
10th February 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
Did you know that some areas of the United States get more SMS spam than others? While on average 68% of Americans have received some type of SMS spam, it’s interesting to dive deeper into the numbers and see which specific area codes get more SMS spam than others.
6th February 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies
When it comes to running e-commerce SMS promotions, our good friends at Julep are getting some pretty impressive results. Take for example one of their most recent marketing initiatives, where they ran an SMS coupon for their their new nail polish color, Kai.
4th February 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies
Are you a restaurant looking for mobile marketing ideas? If so, we’ve got you covered! Below are 10 great examples of restaurants including Taco Bell, Papa Murphy’s, Subway, Dunkin’ Donuts, Texas Roadhouse and many more that are using mobile marketing to attract new customers and build loyalty with existing ones.
3rd February 2014 - Posted by Derek Johnson in category SMS Marketing Examples
When it comes to promoting your SMS marketing campaign, there’s no better place than in the middle of New York City’s Times Square. Reader’s Digest knows this, so when it came time to advertise their SMS marketing campaign, they did so on a billboard in Times Square.
30th January 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies
Remember our post late last year about Ace Hardware, and how they’re utilizing in-store advertising to promote their retail SMS loyalty program? Well advertising their SMS loyalty program at the customer checkout, on corner displays, and even on customer receipts is really starting to pay off for multiple Ace Hardware, according to www.funmobility.com and blog.funmobility.com.
28th January 2014 - Posted by Derek Johnson in category SMS Marketing Examples
One of the biggest questions we get asked by marketers at Tatango is where they should be advertising their SMS promotions? The simple answer is everywhere, but some marketers need some examples to get their creative juices flowing. Luckily for them, we have a pretty good example today to share with our readers from our friends at Seamless, who took to the streets of New York City when advertising their new SMS promotion.