Did your SMS marketing campaign fail a CTIA audit in June? If so, you’re not alone, as 20% of SMS marketing advertisements that were audited by the CTIA in June, and 42.3% of SMS marketing messages failed their CTIA audits. The CTIA audited 1,751 campaigns, with 386 of those campaigns failing their audits.
13th August 2014 - Posted by Derek Johnson in category Tatango News
Are you looking for text message marketing software for your business? If so, may we suggest Tatango! When it comes to text message marketing software for businesses, there’s not a more simple solution available, than what Tatango has to offer it’s customers.
12th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
We very often hear businesses ask us the question of whether they can legally text message their customers? This question from businesses usually gets asked when the business is new to SMS marketing, and has already collected their customer’s mobile phone numbers. Before we help you determine whether you can legally text message your customers, it’s a good idea to get a little background on the law that determines whether you can text message your customer legally or not.
12th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Our good friends at Macy’s are always surprising us with their understanding of what works when it comes to mobile marketing. Macy’s has done some pretty cool stuff when it comes to mobile marketing, whether it’s encouraging their customers to download their mobile app by texting “APP” to 62297, or even running an in-store text-to-win contest, for a chance to win a $1,000 shopping spree with Caprice Willard, one of the buyers for Macy’s. Now Macy’s is starting to give SMS subscribers the option to save the coupons they receive via text message, to their Passbook application.
11th August 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
We recently found some pretty interesting SMS coupon statistics for you. The Yankee Group found in their 2014 US Mobile Marketing and Commerce Survey, 26% of consumers have used their mobile phones to receive SMS coupons in the last three months.
9th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
With a web opt-in, the text message marketing best practices get a little tricky, but that’s why we’re here to hold your hand through the process. If you really think about it, anyone can enter any mobile phone number (even yours) into a website or point-of-sale system. It’s for this reason that it’s essential, as well as required by the CTIA text message marketing best practices, that the customer submit to a lie detector test to prove they have entered their own number.
7th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Not only is Smashburger doing a phenomenal job at cooking up tasty burgers across the United States, but they’re also doing a phenomenal job when it comes to advertising their QSR (quick service restaurant) SMS campaign to customers. How good of a job, let us show you!
6th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you a marketing agency looking to start offering SMS marketing to you clients? If so, we’ve got some awesome news for you! Tatango recently developed a free beginner’s guide to SMS marketing for agencies, with the help of our good friends at MobileMixed.com.
Are you a Quick Service Restaurant (QSR) that is trying to figure out how big you can expect your SMS database to grow to, or maybe looking for some sort of benchmark for the industry to compare against an existing SMS database? If so, you’re in luck, as we’ve got the numbers for you!
4th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
What happens if you got consent to send a customer SMS marketing messages, but now that customer denies it? In a dispute over whether or not SMS marketing consent was obtained from a customer, it’s your business’ responsibility to bear the burden of proof and demonstrate that a clear and conspicuous disclosure was provided.