SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Text Message Marketing – What’s The Right Amount of Text Messages?
One of the most common text message marketing questions we get at Tatango is how many text messages should I be sending my customers? While we’ve always assumed at Tatango that 1-2 text messages per week is the optimal amount of text messages to send customers, we now can back up this assumption with some …
Schlotzsky’s Launches Restaurant SMS Loyalty Program
Have you ever heard of Schlotzskys? They’re a privately held franchise chain of restaurants, specializing in sandwiches, with more than 350 franchised and company-owned locations worldwide. Besides being known for awesome sandwiches, they’re now known for having their very own restaurant SMS loyalty program!
8% of Cabela’s SMS Opt-Ins Occur Online
In June of 2014, Cabela’s did something interesting with their text message marketing campaign. By using different SMS keywords to advertise their text messaging campaign in-store and online, the retailer was able to determine how many customers were opting in after seeing the text messaging campaign advertised in-store, compared to online. What were the results?
Why Do Customers Opt-in to SMS Marketing?
Why do customers opt-in to a businesses SMS marketing campaign? While there are many different reasons a customer will opt-in to an SMS marketing campaign, our good friends at BlueHornet have dug up some consumer insight from their 2014 Consumer Views of Email Marketing Report, which will tell us exactly why consumers opt-in for SMS marketing.
TMZ News SMS Alerts Gets an Upgrade
Here at Tatango we love when brands take our SMS marketing advice. Recently the Hollywood gossip news site TMZ did just that, making major improvements to their TMZ SMS alerts. What was our advice for TMZ to improve their SMS alerts? Our advice was that instead of linking to their mobile homepage http://m.tmz.com in each SMS …
Tanger Outlets Launches Retail SMS Loyalty Program
Are you a retailer looking for retail SMS loyalty program examples? If so, you’re in luck today as you’ll be excited to hear that Tanger Outlets (sometimes referred as the Tanger Mall), an outlet mall company, with 35 centers in 24 states has launched a retail SMS loyalty program for their customers.
Are Text Message Marketing Budgets Increasing?
Have you ever wondered how other marketers are changing their text message marketing budgets year over year? If so, we’ve got the results from a survey of marketers around the world, which show how text message marketing budgets are changing.
Restaurant SMS Marketing Guide – Free Download
Are you a restaurant interested in SMS marketing? Did you know that the average SMS marketing list size for a restaurant location is 791 customers? If you didn’t know this fact, it’s no problem, as this fact and many others about how to run a successful SMS marketing campaign for your restaurant is included in Tatango’s …
What to Do with SMS Autoresponders – Julep Example
Julep, a leading cosmetic brand, recently launched an out of home advertising campaign for their new nail polish applicator called the Julep Plié Wand. To boost engagement with the ad, Julep used an SMS autoresponder allowing people that viewed the ad to text “BETTER” to the SMS short code 33733 to receive a free gift …
Retail Text Message Marketing Guide – Free Download
Are you a retailer interested in text message marketing? Did you know that the average text message marketing list size for a retail location should be somewhere between 2 – 10% of your email database size? Did you know that on average, retail text messaging campaigns have a 2.9% subscriber churn rate, or that text messages sent by retailers during the …