SMS Marketing Blog
AT&T Using Text-to-Download for Mobile Apps
14th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Today I went to download the myAT&T Mobile App and was pleasantly surprised that one of the ways AT&T was instructing their customers to download the app was via text message. At Tatango we’ve been encouraging app makers for some time now to allow consumers the ability to download their app via text message.
Tatango Launches New SMS Marketing Products
8th May 2012 - Posted by Derek Johnson in category Tatango News
Since 2007, Tatango has been a one trick pony, focusing on SMS broadcasts. Not anymore though, as we’re excited to announce today that we’ve added SMS contests, SMS autoresponders and SMS polls to the products Tatango offers.
Tatango Launches New SMS Campaign Dashboard
3rd May 2012 - Posted by Derek Johnson in category Tatango News
We’re excited to announce that we’re finally finished the overhaul of the SMS campaign dashboard interface at Tatango. As you can see below, this new interface allows you to view all of your SMS campaigns, including SMS broadcasts, contests, polls and autoresponder all in one place.
Cool SMS Marketing Call to Action Design
2nd May 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
I’ll be completely honest, sometimes coming up with new and unique ways to display an SMS short code and keyword can be tough, especially because it’s just a lot of letters and numbers. I was in the grocery store the other day, and saw the following SMS marketing call to action from Pepsi Max, telling customers to text PEPSIMAX to 710710 to enter their contest.
TCPA Amendment Now Requiring “Written Consent” for SMS Marketing
1st May 2012 - Posted by Derek Johnson in category SMS Marketing News
The Telephone Consumer Protection (TCPA) was passed into law 47 U.S.C. 227 in 1991 by the United States Congress. This law protects consumers from unsolicited advertisements using automatic dialing systems, which include voice, fax and most importantly text messages.
Who Sends More Text Messages?
30th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Have you ever wondered who sends the most text messages in any given month? If you guessed 13-17 year olds, then you’re correct! That’s what a recent report by Nielsen tells us.
Tatango Short Code Approved By MetroPCS
26th April 2012 - Posted by Derek Johnson in category Tatango News
Good news for businesses that use Tatango to reach customer on MetroPCS, the wireless provider today approved the Tatango short code 68398. This means that businesses using the Tatango SMS marketing platform can now send short code text message promotions to their customers on the MetroPCS network. So exciting!
29% of Marketers Plan to Use SMS Marketing in Next 12 Months
25th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Here’s some great news for anyone in the SMS marketing industry. According to a November 2011 report from the e-tailing group, 29% of marketers plan to use text message marketing in the next 12 months. This is four times great than the 7% of marketers that are currently using text message marketing.
90% of Text Messages Are Read Within 3 Minutes
23rd April 2012 - Posted by Derek Johnson in category SMS Marketing News
Nothing bothers me more than when someone states a statistic, but doesn’t have a source to backup that statistic. In SMS marketing, there is one statistic that every SMS provider uses, but no one seems to know the source of the statistic… Until now!
Short Code Text Messages Represent Nearly 4% of Canadian Messages
23rd April 2012 - Posted by Derek Johnson in category SMS Marketing News
It’s reported by the Canadian Wireless Telecommunications Association (CWTA) that Canadians sent and received 2.8 billion short code text messages in 2011. That’s nearly 4% of all the total text messages (78 billion) sent during 2011 for Canadians.
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