SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
What to Do with SMS Autoresponders – Julep Example
Julep, a leading cosmetic brand, recently launched an out of home advertising campaign for their new nail polish applicator called the Julep Plié Wand. To boost engagement with the ad, Julep used an SMS autoresponder allowing people that viewed the ad to text “BETTER” to the SMS short code 33733 to receive a free gift …
Retail Text Message Marketing Guide – Free Download
Are you a retailer interested in text message marketing? Did you know that the average text message marketing list size for a retail location should be somewhere between 2 – 10% of your email database size? Did you know that on average, retail text messaging campaigns have a 2.9% subscriber churn rate, or that text messages sent by retailers during the …
SMS Advertising Blueprint – FREE Download
Want some pointers on how to advertise your SMS campaign to customers? How about we do you one better and give you an exact blueprint on how to advertise your SMS campaign to customers! Yep, that’s what we’re doing today, by giving you Tatango’s blueprint for SMS advertising completely free.
Learn Cabela’s Secret to Growing Their SMS Marketing Database
We love being able to share secrets on this blog about how brands are growing their SMS marketing databases, and more importantly how you can use this information to grow your own SMS marketing databases. Want to know how Cabela’s is growing their SMS marketing database at a staggering pace of nearly 6% …
Menchie’s SMS Coupon Generates 30% Redemption Rate
How can text message marketing help your business grow sales? To find out, lets look at a real world example from Menchie’s, a popular frozen yogurt franchise. To capitalize on Menchie’s CEO’s appearance on the television show Undercover Boss, the frozen yogurt franchise wanted to offer fans their their first 5 oz. of frozen yogurt for free during …
Johnny Carino’s Restaurant Launches Mobile SMS Loyalty Program
You looking for great Italian food combined with a restaurant mobile SMS loyalty program? If so, let me introduce you to Johnny Carino’s, a 15 year old, 90 location Italian family restaurant. Johnny Carino’s recently launched their very own restaurant SMS loyalty program, advertising to customers to text CARINOS to 878787 to opt-in.
Baskin Robbins Uses Text Messaging to Capture Customer’s Email Addresses
It seems as if recently brands have been turning to text messaging to grow their email databases, and quick service restaurant Baskin-Robbins is joining in on the fun too. Baskin-Robbins now has in-store signage instructions customers to join their Birthday Club by texting “BDAY” their email address to the SMS short code 31310.
Tatango SMS Marketing Platform Now Supports Google Voice
Good news Tatango clients, Tatango’s SMS marketing platform now supports Google Voice numbers! What does this mean? It means that now that Tatango’s SMS short code supports Google Voice numbers, your customers can opt-in to your SMS campaign with their Google Voice number, in addition to receiving your SMS messages on their Google Voice number. …
Ashley Stewart Launches Retail Text Message Marketing Campaign
Are you a diva? If so, you’ll be excited to hear that Ashley Stewart has launched their own retail text message marketing campaign. What is Ashley Stewart? Since the early 1990’s, Ashley Stewart has been styling customers and setting fashion trends for the plus-size fashion industry. Ashley Stewart retail shops can be found in urban …
CTIA Best Practices – Help & Stop Messages
Want to make sure your SMS marketing campaign is following CTIA SMS marketing best practices? A good place to start is to make sure that when your customers text message the words “HELP” or “STOP” to your short code, you’re returning the right information to your customers. What does the CTIA require to send …