19th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you starting a new text message marketing campaign? If so, when setting up your SMS campaign, one of the first things you’ll have to do is select an SMS keyword. This can be a daunting task—selecting the wrong keyword can significantly decrease the number of opt-ins your SMS campaign receives, which will have a significant impact on the overall success of the campaign.
18th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
When it comes to SMS marketing, Redbox is always trying new mobile marketing initiatives. Recently Redbox sent out a text message to their SMS subscribers, instructing SMS subscribers to click on a link on their smartphone, then to “scratch” for a surprise deal.
15th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
The most challenging part of starting an SMS campaign is growing your subscriber base. Luckily for you, here at Tatango we have helped thousands of businesses add millions of SMS subscribers to their SMS marketing campaigns.
Did your SMS marketing campaign fail a CTIA audit in June? If so, you’re not alone, as 20% of SMS marketing advertisements that were audited by the CTIA in June, and 42.3% of SMS marketing messages failed their CTIA audits. The CTIA audited 1,751 campaigns, with 386 of those campaigns failing their audits.
13th August 2014 - Posted by Derek Johnson in category Tatango News
Are you looking for text message marketing software for your business? If so, may we suggest Tatango! When it comes to text message marketing software for businesses, there’s not a more simple solution available, than what Tatango has to offer it’s customers.
12th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
We very often hear businesses ask us the question of whether they can legally text message their customers? This question from businesses usually gets asked when the business is new to SMS marketing, and has already collected their customer’s mobile phone numbers. Before we help you determine whether you can legally text message your customers, it’s a good idea to get a little background on the law that determines whether you can text message your customer legally or not.
12th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Our good friends at Macy’s are always surprising us with their understanding of what works when it comes to mobile marketing. Macy’s has done some pretty cool stuff when it comes to mobile marketing, whether it’s encouraging their customers to download their mobile app by texting “APP” to 62297, or even running an in-store text-to-win contest, for a chance to win a $1,000 shopping spree with Caprice Willard, one of the buyers for Macy’s. Now Macy’s is starting to give SMS subscribers the option to save the coupons they receive via text message, to their Passbook application.
11th August 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
We recently found some pretty interesting SMS coupon statistics for you. The Yankee Group found in their 2014 US Mobile Marketing and Commerce Survey, 26% of consumers have used their mobile phones to receive SMS coupons in the last three months.
9th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
With a web opt-in, the text message marketing best practices get a little tricky, but that’s why we’re here to hold your hand through the process. If you really think about it, anyone can enter any mobile phone number (even yours) into a website or point-of-sale system. It’s for this reason that it’s essential, as well as required by the CTIA text message marketing best practices, that the customer submit to a lie detector test to prove they have entered their own number.
7th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Not only is Smashburger doing a phenomenal job at cooking up tasty burgers across the United States, but they’re also doing a phenomenal job when it comes to advertising their QSR (quick service restaurant) SMS campaign to customers. How good of a job, let us show you!