SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Judge Rules SMS Marketing Providers Exempt From TCPA Liability
Our good friend Michael B. Hazzard from Arent Fox LLP, the same guy that co-authored with Tatango the complete guide to TCPA compliance in SMS marketing, recently obtained a pretty monumental summary judgment for their client, another SMS marketing provider. The summary judgement obtained by a federal judge ruled the cloud telephone service provider that …
Babies”R”Us Customizes SMS Promotions with First Names
Did you know that you can customize your Tatango messages by inserting a customer’s first name into each SMS promotion? Pretty cool huh? Want an example of a brand that is doing just this within their SMS promotions? Good news for you, as we have a great example from Babies”R”Us today.
T-Mobile Refunds Customers for Premium SMS Fees
Remember how back in late 2013, AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium SMS fees? Just recently, T-Mobile reached a $90 million settlement with federal and state law enforcement, based on charges assessed to customers through premium SMS billing.
Book Your Free SMS Marketing Consulting Session
Have questions about SMS marketing? If so, now is your chance to schedule a free consultation with one of Tatango’s SMS marketing experts. Yep, that’s right… You can can book your very own free SMS marketing consultation session.
SMS Marketing Laws Explained – Free Templates
In every industry, there’s rules to follow, and SMS marketing is no different with their own set of best practices and SMS marketing laws that have to be followed. Who sets and enforces these SMS marketing laws? We’re glad you asked, as this is what this entire blog post is about.
App Text to Download Example – Walmart
While Walmart has had issues with their SMS marketing efforts in the past, I recently found a great example of how they’re using app text-to-download in-store, in order to increase downloads of the Walmart mobile app.
Hotel SMS Advertising – Wynn Las Vegas
When it comes to hotels in Vegas, we’re big fans of the Wynn Las Vegas Hotel, and the Wynn Las Vegas Hotel is a big fan of SMS marketing. Need proof?
Can I Text Message My Customers?
One of the biggest misconceptions regarding text message marketing is that as a business, you can send text messages to a pre-existing database of your own customers. Makes sense, as they’re your customers right?
I Get It… The Rules for SMS Marketing Are Confusing.
I get it… the rules for SMS marketing are confusing. It doesn’t help either that in SMS marketing, you have two sets of rules to follow, one developed by the FCC, know as the Telephone Consumer Protection Act, and the second set of rules developed by the CTIA, know as the CTIA Short Code Monitoring Handbook. Trust me …
Grow Your VerticalResponse Email List with Text Messaging
Are you using VerticalResponse for email marketing? If so, we have some good news for you, as Tatango has partnered with VerticalResponse, allowing VerticalResponse customers to grow their email list through text messaging. Even better, if you’re a VerticalResponse customer, you can use this service for free to collect up to 250 emails per month.