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Kiehl’s Wins Award For Longest SMS Opt-In Process

3rd March 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While Kiehl’s has been crushing it with their SMS marketing campaign, achieving a 73% redemption rate during their 6 month pilot program, their opt-in process definitely wins the award for the longest opt-in process I’ve ever seen.

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New York & Company Grows SMS Database to 155,000 Subscribers

27th February 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies

While New York & Company has made some SMS marketing mistakes in the past, they’re not letting those mistakes stop them from building a massive SMS subscriber database of 155,000 customers. The SMS marketing program was promoted through a direct mail campaign, with the goal of driving mobile web site traffic with text message offers to customers.

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Back to Basics in SMS Marketing

26th February 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While it’s always a good idea to AB test your SMS promotions, it’s also a good idea to continually test your SMS marketing campaign to make sure everything is working as it should. While putting together a list of the top 100 brands using text message marketing, I was shocked to find that three of the brands had major issues when collecting email addresses during the mobile opt-in process.

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70% of Verizon Subscribers Using Smartphones

25th February 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics

I’ve always questioned most statistics on smartphone penetration, as they always seemed low, but in Verizon’s Q4 2013 investor update, they said that at the end of 2013, 70% of Verizon’s retail postpaid customers are using smartphones. This is pretty amazing, considering that back in 2011 smartphone penetration was only at 40%.

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Should Twilio Be Used For SMS Marketing?

24th February 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

With the rise in popularity of Twilio, we’ve recently seen an increase in the amount of discussions with brands about whether they should be using an SMS gateway (sometimes referred to as an SMS aggregator), or an SMS marketing platform.

staples-logo

Staples Launches Text Message Marketing Campaign

20th February 2014 - Posted by Derek Johnson in category SMS Marketing Examples

Staples, the office supply chain store, with over 2,000 stores worldwide in 26 countries has just launched their own text message marketing campaign. While other office supply chain stores like Office Depot and OfficeMax have had text message marketing campaigns for awhile now, this is the first text message marketing campaign for Staples.

Text Message Marketing Examples

100 Examples of Brands Using Text Message Marketing

19th February 2014 - Posted by Derek Johnson in category SMS Marketing Examples

Looking for examples of brands using text message marketing? If so, this is your lucky day! The team at Tatango has created this blog post to highlight the top 100 text message marketing campaigns, and how to opt-in to each one. This list includes text message marketing campaigns from restaurants, retailers, hotels & casinos, news outlets, nonprofits and many other industries.

Directv Logo

DIRECTV Lets Viewers Order Shows By Text Message

19th February 2014 - Posted by Derek Johnson in category SMS Marketing Examples

This is a pretty cool use of text messaging by DIRECTV. When a viewer stumbles across a TV channel that they don’t have access to, or they’re interested in a pay-per-view movie or event, one of the options given to viewers is to text the word “ORDER” to 22322.

Retail Mobile Marketing Examples

10 Amazing Retail Mobile Marketing Examples

18th February 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies

Are you a retailer looking for some great examples of how other retailers are using mobile marketing? If so, you’re in luck as we’ve put together 10 amazing examples of retailers using mobile marketing to build loyalty with existing customers and attract new customers. Below you’ll find mobile marketing examples from retailers such as Julep, National Wholesale Liquidators, Lifetouch Portraits, Avenue Stores, Westfield Malls, Kiehls, and many more.

Text Message Gift Card Scams

Text Message Gift Card Spam Down in 2013

17th February 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics

Did you know that 68% of Americans have received some form of text message spam on their mobile phone? It’s true! Of those 68% of Americans, it’s very likely that during 2012, one of those spam text messages was promoting a gift card text message scam, according to our good friends at CloudMark. During 2012, a little more than 50% of all text message spam reported by Americans was due to gift card text message spam.

  • About Tatango

    Welcome to the Tatango SMS Marketing Blog where we provide tips, tricks and advice for using text message marketing.

    Tatango provides businesses with easy to use SMS marketing software that allows you to create, send and track your text message marketing campaigns.
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