SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Free Mobile Marketing Webinar – Understanding TCPA Law
Are you interested in launching a mobile marketing campaign for your business? Before doing so, it’s important to know the mobile marketing laws, most importantly, the Telephone Consumer Protection Act (TCPA). While we have a great guide on understanding TCPA compliance, we realize that some people would rather watch a webinar than read 14-pages …
Retailer Generates $2.5 Million in Sales with Mobile Marketing Campaign
Are you a retailer looking to increase sales? Have you tried mobile marketing? If not, the following retail mobile marketing case study published by our friends at Vibes should get you really excited about mobile marketing.
Text Messaging Still Most Popular Activity on Smartphones
With mobile phones become smarter and smarter each year, you’d think consumers would be using text messaging less and less, as sending a text message is relatively simple, when compared to all that a smartphone is capable of. Not true according to Experian’s new report titled Millennials come of age: ConsumerSpeak Series, which ranks text …
SMS Marketing Redemption Rates VS Email Marketing
Here at Tatango we always get asked how SMS marketing compares to email marketing, and more specifically how SMS marketing redemption rates compare to email marketing redemption rates. We have some good news, as a recent Forrester report was able to shed a little light on the topic. The report cited that Jack-in-the-Box SMS marketing redemption rates …
Political Candidates – 19% of Voters Prefer Text Messaging
With the 2016 presidential election coming up on us fast, it’s time that political candidates start planning their communication strategies. Recently CallFire polled 500 adults aged 18 and older between October 15th and 20th, and found that nearly one in five people (19%) said text messaging is the best way to reach voters. What’s even more …
Push Notifications vs. Text Messaging: What Do Consumers Prefer?
Is your brand interested in sending special offers to customers? If so, you have a bunch of different channels in which you can use to send those special offers. A few of the channels you can send special offers to customers is through email marketing, text message marketing, direct mail, social media, and even through in-app …
Learn How Starbucks Increases App Downloads with Text Messaging
Another great example of a brand using text messaging to increase app downloads.
5 Free SMS Marketing Templates
Are you running an SMS marketing campaign? If so, you’ll want to download our free SMS marketing templates. We’ve got free 5 free SMS marketing templates, that cover TCPA/CTIA compliance, how to create the perfect SMS offer, best practices for advertising SMS autoresponders to customers, determining whether you legally can text message an existing customer …
94% of Seniors Are Sending Text Messages Weekly
Did anyone download Experian’s new report Millennials come of age: ConsumerSpeak Series? If so, did anyone see the section on what activities each generation were doing on a weekly basis on their smartphones? According to the report, which was generated from a survey of 23,689 adults, and done by the reputable Simmons® National Consumer Study (NCS), seniors (70 …
Walmart Sends 1 Billion SMS Reminder Messages
Walmart is reporting that they’ve sent 1 billion prescription SMS reminders since starting the program, where customers opt-in when they turn in their prescription, then they receive an SMS reminder when their prescription is ready. The SMS reminders from Walmart include the price and the pharmacy phone number. This has resulted in decreased wait …