SMS Marketing Blog
Benjamin Moore Rewards Customers for Joining SMS Marketing Campaign
4th May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
It’s no secret that your customers love to be rewarded for taking action, and they love when that reward turns out to be free stuff! When running an SMS marketing campaign, that means rewarding your customers with free incentives to join your campaign.
Foursquare Uses Text Messaging To Increase App Downloads
3rd May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Foursquare is one of the ever-growing numbers of large brands to be jumping on the mobile app landing page bandwagon. Incorporating text messages into your mobile app marketing plan is a great way to increase app downloads, since it makes the Foursquare app easier to download.
Tatango First SMS Provider to Recognize SMS Keywords With Quotation Marks
2nd May 2013 - Posted by Derek Johnson in category Tatango News
When you’re running a successful SMS campaign, there are several things to keep in mind. Choosing a good SMS keyword is one of them, but how you advertising that SMS keyword is even more important.
Study Reveals Benchmark For Retail SMS Marketing Lists
1st May 2013 - Posted by Derek Johnson in category Text Message Marketing Statistics
When starting a retail SMS campaign, a question you may have is, “How big will my SMS marketing list get?” Obviously this is an important question when running an SMS campaign, as this has a direct impact on both the success and cost of the campaign. A recent survey by the folks at Cellit have the answer, or at least a good answer if you already have an email marketing list: They found that a retail SMS marketing list on average should be between 2 and 10 percent of your email marketing list.
Learn How to Grow Your SMS Subscribers Faster Than Ever
30th April 2013 - Posted by Derek Johnson in category Text Message Marketing Statistics
Looking for a way to supercharge your SMS subscriber growth? In a recent study conducted by our friends over at HipCricket, they found that 44% of consumers were willing to provide personal information like their mobile phone number, in exchange for a reward, coupon or deal.
Restaurant SMS Marketing Lists Average 791 Customers Per Location
29th April 2013 - Posted by Derek Johnson in category Text Message Marketing Statistics
Do you need more proof that an SMS marketing can bring lots of customers in to your restaurant? The folks over at Cellit have crunched some numbers and found out just how quickly a good SMS marketing campaign can grow, especially in the QSR (Quick Service Restaurant) industry.
Tatango Now Allows You To Message MobileNation Wireless Customers
28th April 2013 - Posted by Derek Johnson in category Tatango News
Here at Tatango, we’re always trying to make sure your business has all the tools possible to run a successful text message marketing campaign. That’s why we’re proud to announce we have added yet another wireless carrier to our list of carriers that support our short codes.
61 Percent Of Consumers Want SMS Promotions To Have An Opt-Out
27th April 2013 - Posted by Derek Johnson in category Text Message Marketing Statistics
Every business wants to do whatever it takes to make their customers happy. In the SMS marketing world, that means giving people the opportunity to opt-out of receiving any more text messages. In fact, a study by MBlox revealed that 61 percent of respondents say it is very important to have the ability to opt-in/out of receiving SMS promotions.
Bank of America Uses Text Messaging To Increase App Downloads
26th April 2013 - Posted by Derek Johnson in category SMS Marketing Examples
When people are on their smart phones, they generally want everything to be as simple as possible. They don’t want to spend time searching through the app store to find your app. That’s why mobile app landing pages, like the one Bank of America recently launched (check it out here) are helpful in making the process of downloading an app easier.
Tatango Hires New Chief Technical Officer
25th April 2013 - Posted by Derek Johnson in category Tatango News
Tatango is proud to welcome the newest member to our leadership team, Chief Technology Officer Jeff Webb.
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