SMS Marketing Blog
90% of Text Messages Are Read Within 3 Minutes
23rd April 2012 - Posted by Derek Johnson in category SMS Marketing News
Nothing bothers me more than when someone states a statistic, but doesn’t have a source to backup that statistic. In SMS marketing, there is one statistic that every SMS provider uses, but no one seems to know the source of the statistic… Until now!
Short Code Text Messages Represent Nearly 4% of Canadian Messages
23rd April 2012 - Posted by Derek Johnson in category SMS Marketing News
It’s reported by the Canadian Wireless Telecommunications Association (CWTA) that Canadians sent and received 2.8 billion short code text messages in 2011. That’s nearly 4% of all the total text messages (78 billion) sent during 2011 for Canadians.
Twilio Continues to Send SMS Spam, Even After Lawsuit
19th April 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Sending text message spam is not cool, but allowing others to send text message spam through your platform is super not cool, and can result in costly class action lawsuits. Twilio found this out the hard way last year, when they allowed GroupMe to send unsolicited text messages through their platform.
SMS Spam Class Action Lawsuit Against MyCashNow
18th April 2012 - Posted by Derek Johnson in category SMS Marketing News
I just received a class action lawsuit filed earlier this month against MyCashNow for sending unsolicited SMS messages. The lawsuit, which is embedded below, claims that consumers received the following unsolicited text message from the following long code (330) 564-6316 on or around December 6, 2011:
What’s the Difference Between Tier 1 and 2 SMS Aggregators?
18th April 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you looking for an SMS aggregator? The first thing you want to figure out is the difference between a tier 1 SMS aggregator and a tier 2 SMS aggregator.
Walgreens SMS Keyword Mistake
16th April 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
While at my local Walgreens this weekend, I saw that they were encouraging customers to use text messaging to download their new mobile app. Awesome use of an SMS Autoresponder if you ask me.
Soundbite Asks FCC to Declare Opt-Out SMS Messages Do Not Violate the TCPA
13th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Remember when two consumers brought a class action lawsuit against Twitter for violating the Telephone Consumer Protection Act (TCPA) after Twitter sent them a confirmation text message, confirming their request to stop receiving text messages from Twitter?
Click-Through Rates For SMS Marketing
12th April 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Our friends at Signal recently published the click-through rates of a random sample of 20 large-scale SMS marketing campaigns run through their software. The average click-through rate experienced by these 20 SMS marketing campaigns was 6.16%, much higher than the national averages for email marketing at 2.8%.
Club Texting Files Class Action Lawsuit For Short Code Pricing Conspiracy
11th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Maybe this is retribution for T-Mobile shutting down their short code back in 2010, but we’ve just learned that SMS provider Club Texting has filed a class action lawsuit against the major cell phone providers, the CTIA and even SMS aggregators.
Tutorial Video on SMS Autoresponders For Real Estate Agents
10th April 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Our good friends at Sandbox made an awesome tutorial video below on how real estate agents can use Tatango SMS Autoresponders to increase the leads on available properties.
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