78% of Consumers Believe SMS is Fastest Way to Reach Them
Ever wonder what communication method consumers think is the fastest way to reach them? Well we always had a hunch it was text messaging, as 90% of all text messages are read within 3 minutes, we never really heard directly from the consumers.
Hillary Clinton Using Text Message Marketing to Reach Voters
If you’ve been following the 2016 presidential election, you’ll have realized by now that text message marketing is playing a huge role in each candidate’s mobile marketing strategy, especially given that 19% of voters prefer being communicated to via text message. So much so that Bernie Sanders even created his own text messaging app. …
Transactional Text Messaging Statistics by Industry
Looking for statistics on which types of companies consumers prefer to receive transactional text messages from? If so, you’re in luck, as Vibes, in partnership with Equation Research, recently released their Transactional Messaging Consumer Report 2016, which answers this question.
Syniverse Acquires Stake in Vibes for $45 Million
It was announced this week that Syniverse, an SMS aggregator, has acquired a minority stake in Vibes, an SMS marketing platform. This type of acquisition, where an SMS aggregator acquires all, or a part of an SMS marketing provider, has become considerably more popular recently, as SMS aggregators look to expand their services beyond just SMS aggregation.
70% Prefer Service-Based Messages Sent to Mobile Phone
Our good friends at Vibes just released an interesting report titled Transactional Messaging Consumer Report 2016, which surveyed 1,001 smartphone users about their feelings towards businesses sending transactional text messages to their customers.
Ford Adds SMS Autoresponders to Window Stickers
Interested in purchasing a new Ford vehicle? If so, next time you’re at your nearest Ford dealership, be sure to look at each vehicle’s window sticker, and you’ll see that Ford is using SMS autoresponders to engage potential buyers.
Nonprofit Shortcode Discount – Save 60% off Regular Pricing
Are you a nonprofit looking to lease a shortcode for text messaging? If so, did you know that Tatango can now offer eligible nonprofits a nonprofit shortcode discount of 60% off regular shortcode pricing? It’s true, and a super good deal for any nonprofit interested in purchasing their own shortcode.
Bernie Sanders’ Text Message Promotes App Downloads
Are you feeling the Bern? If so, you most likely received a text message from Bernie Sanders late last week, promoting his new text messaging app – Bernie Messenger. The app is a first of it’s kind for a presidential candidate, and allows Bernie Sanders supporters that ability to send official text messages from …
Bernie Sanders Launches New Text Messaging App
Bernie Sanders just launched his very own text messaging app, named Bernie Messenger. This is a first for any of the 2016 presidential candidates, and a sign of how important text messaging has become to political candidates in a world where every voter has a mobile phone.
Spokeo v. Robins – Ruling Changes Future of TCPA Lawsuits
Are you concerned about the possibility of being sued for sending consumers text messages that violate the Telephone Consumer Protection Act (TCPA)? If so, or you’re just interested in understanding the ever changing laws that affect text message marketing, you’re going to want to understand Monday’s U.S. Supreme Court’s decision in the case of …