SMS Marketing Blog
Including Participating Locations in SMS Campaigns
20th January 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Recently we had a Subway franchise owner come to Tatango with an issue. This franchisee wanted to send text message coupons to customers, but didn’t want customers to be confused as to which locations the coupons could be used at.
SMS Marketing Increases Sales 33% for Papa John’s
19th January 2012 - Posted by Derek Johnson in category SMS Marketing News
This week I received an email from Henry Cazalet, a fan of the Tatango blog and the Marketing Director at Text Marketer, a UK based Bulk SMS service. He was telling me about one of his clients, Papa John’s and how SMS marketing boosted their sales 33%. Being always skeptical, I said prove it! Below is his response and proof that not only does SMS marketing work, it’s kicking ass, even over in the U.K.
Tatango Mobile Website Coming Soon
19th January 2012 - Posted by Derek Johnson in category Tatango News
Want to manage your entire Tatango SMS marketing campaign from your mobile phone? Soon you will be able to with the new Tatango mobile website. Check out some of the pre-launch screenshots below. What do you think? Leave us some feedback in the comments section.
Short Codes Are Numbers Not Words
18th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Just a friendly reminder, it’s never a good idea to translate the numbers in your SMS marketing short code into letters. As you can see in this Starbucks ad, they’ve displayed the short code 697289 as “MYSBUX”. The reason you don’t want to spell out your short code is that SMS marketing is already a new concept.
Creating Awesome SMS Deals
18th January 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Ever wanted to know the science behind the perfect SMS deal? While the image below was made to help businesses create the perfect daily deals for sites like Groupon and LivingSocial, all this information applies to SMS deals. Hopefully this helps when you’re creating your very own SMS deal.
SMS Marketing Leads to Purchases
17th January 2012 - Posted by Derek Johnson in category SMS Marketing News
If you didn’t already know that SMS marketing leads to consumer purchases, well here’s the proof. The following slide is from a webinar by eMarketer which highlights which mobile channels drive engagement and conversions for smartphone users.
One Text-to-Win Entry Per Phone Number
17th January 2012 - Posted by Derek Johnson in category Tatango News
Since launching SMS Autoresponders here at Tatango, we’ve seen a lot of customers using them to run text-to-win campaigns. Last week we launched the Randomizer, which helps businesses pick a winner for their text-to-win campaign.
Nice Shiny Award for Tatango
16th January 2012 - Posted by Derek Johnson in category Tatango News
Look what we just received in the mail for being honored as one of the top 100 companies run by entrepreneurs under 30. The award was given to us by Empact in partnership with Startup America, the Kauffman Foundation and Opportunity International. Read more about this prestigious award here.
Text to Win 1 of 10 Clingo Universal Car Phone Mounts
15th January 2012 - Posted by Derek Johnson in category Tatango News
Last week we gave away 5 Mophie iPhone battery cases after holding a text-to-win contest by using the new Tatango SMS Autoresponder feature. See if you were one of the lucky winner here. This week, we’re stepping it up a notch and giving away 10 Clingo Universal Car Phone Mounts.
Mophie Text-to-Win Winners Announced
15th January 2012 - Posted by Derek Johnson in category Tatango News
This week we used our new SMS Autoresponder feature to run a text-to-win campaign to win 1 of 5 Mophie iPhone battery cases. You can read about the contest here.
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