16th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA requires that your customers give you their “prior express written consent” before you can send marketing text messages to them. In this post, we’ll explain how you can get prior express written consent from your customers, to make sure that you remain TCPA compliant in your text message marketing efforts.
Most news organizations have text message alerts for sending breaking news to people, and CNN is no different. To opt-in to receive CNN breaking news text message alerts, you can text ALERTS TO 26688 on your mobile device.
14th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to measuring the success of a text message marketing campaign, it’s very common for brands to track redemptions through a unique coupon code, or even a web link, but there’s one method that is highly overlooked in our opinion.
If you’re going to be linking out to a mobile coupon in your text message promotion, be sure to look at what happens when an SMS subscriber clicks on the link after the coupon has expired. Why? It’s very common for an SMS subscriber to miss the fine print in a text message, for example the expiration date, and just click on the link to the mobile coupon.
A common question we get here at Tatango is how big can I expect my restaurant SMS marketing list to be? Our good friends at Cellit recently evaluated over 9,000 restaurant SMS marketing lists, and found that the average restaurant SMS marketing list had 791 SMS subscribers per location.
8th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
With 100 of the largest brands now running text message marketing campaigns, it’s no wonder that 24 of these brands sent SMS promotions to their customers in celebration of July 4th. It’s pretty common for brands such as Tommy Bahamas, JCPenney, Michaels, Simon Malls, Stage and Payless Shoes to use holidays as a chance to promote some special offer, and this July 4th, was no different.
7th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Have you noticed summer is almost here! In addition to the warm weather, barbeques, and time outside with family and friends, summer also is a time for retailers to kick it into high gear, and that usually start out with summer promotions!
Before starting an SMS marketing campaign, it’s critical that you select the right SMS keyword. Why? The SMS keyword acts as the entry point for customers to join your campaign, so if not selecting with care, customers may not be able to join your SMS marketing campaign. If your customers are unable to join your SMS campaign, you’ll be unable to grow your SMS subscribers, which can have a significant impact on the overall success of your campaign.
2nd July 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
Are you a retailer that is trying to figure out how many customers will opt-in to your campaign, or maybe looking for some sort of benchmark for the retail industry to compare against how many SMS subscribers you have? If so, you’re in luck, as we’ve got the numbers for you!
1st July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Ace Hardware is on a mobile marketing winning streak lately, beginning with one of their stores in Brentwood, California reporting that the annual revenue generated per SMS subscriber was $529. Wow, isn’t that good! Now, check out one of their recent mobile marketing campaigns, and tell me how cool this is!