SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
App Text to Download Example – Walmart
While Walmart has had issues with their SMS marketing efforts in the past, I recently found a great example of how they’re using app text-to-download in-store, in order to increase downloads of the Walmart mobile app.
Hotel SMS Advertising – Wynn Las Vegas
When it comes to hotels in Vegas, we’re big fans of the Wynn Las Vegas Hotel, and the Wynn Las Vegas Hotel is a big fan of SMS marketing. Need proof?
Can I Text Message My Customers?
One of the biggest misconceptions regarding text message marketing is that as a business, you can send text messages to a pre-existing database of your own customers. Makes sense, as they’re your customers right?
I Get It… The Rules for SMS Marketing Are Confusing.
I get it… the rules for SMS marketing are confusing. It doesn’t help either that in SMS marketing, you have two sets of rules to follow, one developed by the FCC, know as the Telephone Consumer Protection Act, and the second set of rules developed by the CTIA, know as the CTIA Short Code Monitoring Handbook. Trust me …
Grow Your VerticalResponse Email List with Text Messaging
Are you using VerticalResponse for email marketing? If so, we have some good news for you, as Tatango has partnered with VerticalResponse, allowing VerticalResponse customers to grow their email list through text messaging. Even better, if you’re a VerticalResponse customer, you can use this service for free to collect up to 250 emails per month.
Retail SMS Marketing Case Study – $7.2 Million in New Sales
Have you been looking for a really good retail SMS marketing case study? If so you’re in luck today, as we here at Tatango have found a great retail SMS marketing case study for you! This retailer was able to get 300,000 customers to opt-in, and with an 85% redemption rate, was able to generate $7.2M …
Schedule Your Free SMS Marketing Assessment
At Tatango, our mission is to help companies better connect with their customers on their mobile phones. That’s why we’re offering free SMS marketing assessments — to make sure that you’re SMS campaign is fully optimized for success.
AT&T Refunds Customers for Premium SMS Fees
Remember how back in late 2013, three major carriers — AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium short code SMS messaging? Just recently, AT&T reached a $105 million settlement with federal and state law enforcement, based on charges assessed to customers through premium SMS billing.
Redbox Spices Up Holiday Mobile Marketing Campaign
Ready to give some spice to your holiday mobile marketing? If you’re like RedBox, you’re using these holidays to cross-promote your Instagram account, by sending SMS messages encouraging customers to follow your brand on Instagram.
Text Message Marketing Acquisitions – CallFire Acquires Firetext
CallFire announced in December that they’ve acquired four year old UK SMS marketing provider FireText. The FireText team including co-founders James Huff and Dan Parker have agreed to remain with the company and continue to build CallFire’s European business.