Dual Subscribers 3.9X More Likely to Purchase
Ever wonder how much more valuable a customer that is a dual subscriber is? First, maybe we should explain what a “dual subscriber” is. A dual subscriber is a customer that subscribes to not only a brand’s email marketing campaign, but also to that brand’s SMS marketing campaign. So how much more valuable is a …
Retailer’s Text Messaging Campaign Generates $37 Million in Sales
Here at Tatango we’ve written about some pretty impressive results from retail text messaging campaigns. For example, have you seen how this one retailer was able to generate $7.2 million in new sales from text message marketing. Not to be outdone, a retailer recently reported that they’ve exceeded $37 million in new sales, directly …
Old Navy Personalizes SMS Marketing Experience for Customers
Are you a brand that has amassed a considerable amount of SMS subscribers, but unfortunately don’t know much about them, except for their mobile phone numbers? Old Navy had the same issue with their SMS subscribers, which is why recently they devised a plan to fix that.
Old Navy Localizes SMS Marketing Campaign
Interested in tracking which retail locations are driving opt-ins? If so, have you thought about using different SMS keywords for each location? Need an example of a brand that is implementing this SMS marketing strategy? Check out how Old Navy is using different SMS keywords for each of their 1,000+ locations in the United States.
Justin Bieber Launches Text Messaging Campaign
You know text message marketing has gone mainstream when even Justin Bieber is launching a text messaging campaign. On October 30, 2015 Justin Bieber tweeted to fans to “Call me 231 377 1113 on my cell phone”.
FCC Changes TCPA Requirements for SMS Autoresponders
Have you thanked the Retail Industry Leaders Association (RILA) lately? If not, and you’re using an SMS autoresponder, it may be a nice gesture to send them a thank you tweet @RILAtweets. Why is it a good idea to thank the Retail Industry Leaders Association (RILA) if you’re using an SMS autoresponder?
New York Times Uses SMS Autoresponder to Deliver Digital Pass
Here at Tatango we’re always amazed at how our clients are able to come up with so many different ways to use an SMS autoresponder. Brands use autoresponders for a variety of ways, including app download campaigns (ShopKick), SMS giveaways (Julep), and they even use SMS autoresponders to engage already subscribed phone numbers, such as RedBox …
Text Message Recruiting Example: Target
Have you ever wondered if you could use text messaging to increase job recruitment efforts at your company? If so, have we got great news for you here at Tatango. It’s totally doable, and some of the largest brands are already doing it, including our good friends at Target.
Papa Murphy’s Rolls Out SMS Marketing Campaign Nationwide
After running a pilot program that generated redemption rates as high as 17%, we’re excited here at Tatango to hear that Papa Murphy’s, the world’s leading take ‘n’ bake pizza franchise, is now rolling out their SMS marketing campaign nationwide. Papa Murphy’s SMS marketing campaign is being implemented at a corporate level, and at an individual franchise …
How Uber Is Using SMS Marketing to Feed Seattle
Nowadays it seems like everyone is using the Uber mobile app to zip around the city. Did you know though that in certain cities like Seattle, you can order lunch Monday through Friday from within the Uber app? It’s true, and it’s called UberEATS. How does it work?