16th August 2013 - Posted by Derek Johnson in category Text Messaging Statistics
Did your brand or agency run an SMS marketing campaign last year? If so, you’re definitely ahead of the curve, as only 1 out of 5 (20.8%) brands & agencies surveyed by Chief Marketer had run an SMS marketing campaign in 2012.
15th August 2013 - Posted by Derek Johnson in category Tatango News
Are you using MailChimp for your email marketing? If so, we have some good news for you today, as now Tatango allows your customers to join your MailChimp email newsletter by simply sending a text message.
14th August 2013 - Posted by Derek Johnson in category SMS Marketing Case Studies
When it comes to SMS marketing, Redbox has been killing it for the last couple of years, and now we have some hard numbers to share with you from their “10 Days of Deals” SMS marketing promotion to prove just how successful they’ve been.
While no one likes SMS spam, it’s important that marketers know that it exists, as 68% of consumers have received some form of SMS spam. With such a high percentage of consumers that have experienced SMS spam, it’s essential that you as a marketer are aware of it, at the very least to know what may be driving consumer’s attitudes to SMS marketing.
12th August 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Does your brand have a lot of fans on Facebook? If so, we definitely recommend leveraging your fans on Facebook to grow your SMS subscribers, much like Pizza Hut has done on their own Facebook fan page.
9th August 2013 - Posted by Derek Johnson in category Text Messaging Statistics
Did you know that since 2008, investors have invested more than $222 million into the next generation of loyalty programs for businesses? That’s a pretty crazy statistic, and shows how much interest there is in the customer loyalty industry, at least from an investment standpoint.
8th August 2013 - Posted by Derek Johnson in category Tatango News
Have you ever wanted to collect information from a new mobile subscriber, such as their zip code, email address, first name, birth date, or even a simple “Y” or “YES”? Well good news, we have that feature. Are you concerned though that by asking a subscriber for information during the opt-in process will result in some subscribers not completing the opt-in process, resulting in loosing a new subscriber?
7th August 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Jack In The Box has been doing an amazing job this year advertising their SMS marketing campaign, starting with devoting a huge amount of website screen real estate to getting customers to sign up for their mobile offers. Now Jack In The Box has started advertising their SMS marketing campaign to customers using their drive-thru, with an offer of two free tacos when a customer opts-in to receive their mobile offers.
6th August 2013 - Posted by Derek Johnson in category SMS Marketing Examples
While we’ve always been pretty critical of the blunders that Chipotle has made over the last couple of years in the execution of their SMS campaigns (see here and here for examples), we have to give them credit when they get something right. What did they get right? They nailed the whole concept of needing to advertise an SMS call to action everywhere, and we mean everywhere!
Pirq, a mobile app that helps consumers discover deals and rewards at their favorite local businesses, just informed us that their recent text messaging campaign, has been experiencing a 92% click-through rate.