Chipotle Takes Tatango’s Advice

Last Halloween we offered Chipotle advice on their SMS Boorito Fail and it looks like this time around they took our advice!


This years message gives all of the critical information within the text so that all mobile users have access and then provides a link to a mobile website with more detailed information for customers with smartphones. This SMS looks very similar to the one I mocked up for them on our blog and is a vast improvement from last years message.

Well done Chipotle, we knew you had it in you.


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