Chipotle Takes Tatango’s Advice

Last Halloween we offered Chipotle advice on their SMS Boorito Fail and it looks like this time around they took our advice!

Chipotle-SMS-Campaign

This years message gives all of the critical information within the text so that all mobile users have access and then provides a link to a mobile website with more detailed information for customers with smartphones. This SMS from the short code 888-222, looks very similar to the one I mocked up for them on our blog and is a vast improvement from last years message.

Well done Chipotle, we knew you had it in you.

 

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