In the video above, Tatango CEO Derek Johnson answers the question: “What is two-factor authentication?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library, click here to browse.
What is Two-Factor Authentication?
If you’ve been paying attention to cyber security at all over the past few years, you might have heard about two-factor or multi-factor authentication. So what is it, and how does it apply to text messaging?
Two-factor or multi-factor authentication is when a person selects a service (email, phone call, text message, or third-party application) that they will use to verify login attempts for their various accounts. The most common form of two-factor authentication is a text message, where a given short code number will text the user a confirmation code that they can use to verify their login. This process is repeated with every new login attempt, with a fresh code sent to the phone each time.
You can see an example of two-factor authentication below.
Two-factor authentication adds an additional layer of protection that hackers and social engineers aren’t able to pierce, and is highly recommended.
Two-factor authentication is just one of the ways to use SMS marketing for your business, but there are a number of other ways including transactional, informational, and promotional text message marketing.
Download our free text message marketing guide to learn more.