In this video, Tatango CEO Derek Johnson answers the question, “Do SMS short codes need to be provisioned for MMS?” If you prefer to read a summary of this topic, see the text below. You can also find answers to all your SMS marketing questions in our Q&A video library.
Before we can answer the larger question, let’s do a quick review. What is a short code? A short code is the 5-6 digit phone number used by brands to communicate with customers. All short codes are provisioned for text messaging—160 characters in plain text, nice and simple.
What is short code provisioning? Provisioning determines the limitations of your short code messaging. It requires an application be sent to your wireless carriers, who then review it to see if it’s suitable for approval. If you want to provision for MMS messaging, you need to explicitly state that, and you’ll need to include subject lines, videos, images, and up to 500 words in text. Most short codes are provisioned for SMS marketing—basic text messaging—which means you’ll need to reprovision your short code specifically for MMS. It’s not MMS-capable by default.
We hope that answers your question about short codes and MMS marketing. If you have other lingering questions, feel free to browse our free text message marketing resources. If you have a more pressing concern or question, don’t hesitate to contact us directly.