AI + Segments = Results
Power Segments help you get better results from every send by using AI to identify and group supporters based on how they engage with your messages.
Instead on time consuming + resource intensive data review and analysis, Power Segments automatically score subscribers based on recent actions—like reply sentiment, clicks, donations and opt-outs.
These scores are used to build smart audience segments that update automatically over time giving you a dynamic way to target the right supporters with the right messages. Each subscriber gets an affinity score based on behavior and the scores update automatically as subscriber behavior or time since last action changes.
Use Power Segments on their own or combine them with your existing segmentation conditions to create the most effective targeting logic.
1) Champions:
Top-tier engagement with recent high-impact activity.
2) Highly Engaged:
Active, reliable supporters who consistently engage.
3) Passive Constituents:
Occasionally engaged contacts.
4) At-Risk:
Recently unresponsive or distancing.
5) Inactive:
Dormant supporters with no recent activity.
6) iOS 26 At-Risk:
This segment includes subscribers on iOS devices that may have your messages filters as an Unknown Sender.
