While growing SMS subscribers is important for any SMS marketing campaign, so is retaining those SMS subscribers. To help retain those SMS subscribers, you’ll want to track the SMS subscriber churn rate for each and every mass text message you send. Why?
A short code is a 5-6 digit phone number that is used to send and receive text messages. When selecting a short code for your SMS marketing campaign, you have two different options, a dedicated short code, or a shared short code. While both types of short codes send and receive text messages, there’s an …
Are you interested in using an SMS autoresponder? Maybe you want to allow the ability for consumers to easily download your app like ShopKick has done, request more information on a credit card offer like Lowe’s has done, or download a specific mobile coupon like Julep has done, it’s important that you advertise it correctly to consumers.
Let this post serve as a warning to SMS marketers out there… Always be mindful of the autocorrect when selecting an SMS keyword. What do we mean?
Want to increase your SMS marketing redemption rates? If so, our good friends at McDonald’s can help you. Before we let you in on McDonald’s secret to increasing your SMS redemption rates, it’s important that we first cover the basics, especially if you’re new to SMS marketing.
Interested in tracking which retail locations are driving opt-ins? If so, have you thought about using different SMS keywords for each location? Need an example of a brand that is implementing this SMS marketing strategy? Check out how Old Navy is using different SMS keywords for each of their 1,000+ locations in the United States.
Before starting an SMS marketing campaign on an SMS short code, it’s important to understand what best practices have been put in place by the CTIA to ensure that all SMS marketing campaigns have a consistent user experience.
If you’re here, we’re going to assume that you’ve already watched our webinar on growing your SMS subscribers. You’ve learned the secrets used by companies like National Wholesale Liquidators who generated 50,000+ mobile opt-ins, or Julep who generate 5,000 mobile opt-ins during the first 24 hours of their SMS campaign, and have used these …
Looking for an advanced SMS marketing tip? If so, you’re in luck, as today I’ve got an advanced SMS marketing tip that is not only advanced, but extremely easy to implement on your own SMS marketing campaign. I continue to see brands that are sending customers SMS coupons, telling their customers to text a keyword like …
Are you interested in launching a mobile marketing campaign for your business? Before doing so, it’s important to know the mobile marketing laws, most importantly, the Telephone Consumer Protection Act (TCPA). While we have a great guide on understanding TCPA compliance, we realize that some people would rather watch a webinar than read 14-pages …
