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SMS Marketing Misc.

Best Practices for Donation Pages

SMS Fundraising is one of the most efficient ways to reach your supporters and donors directly. Offering both 10DLC and Short Code solutions, Tatango provides you the tools you need to send out high performing fundraising text messages, but the best text in the world doesn’t matter without having your donation page set up properly.

Here are 5 things every donation page needs to be effective as part of your texting efforts.

The Integration

If you set up your donation platform properly, new subscribers will flow automatically from your donation pages into Tatango. Take our word for it. This is the fastest and easiest way to grow your list. After we set up a client’s Tatango integration, look how quickly their list grew 👇🏼 !!!

SMS campaign list growth

More subscribers can result in more dollars raised. Tatango clients see an average 5X ROI.

Tatango integrates with several donation platforms like ActBlue, WinRed and more.

If you are unsure if your integration has been set up properly, reach out to your Customer Success Manager.

Confirmation Message Delivery

The confirmation message must be delivered immediately after the donor opts into your text message program through the webform.

Recurring text message approval notification

Mobile field optional

When a checkbox is not present, the phone number field must be functionally optional and clearly marked as optional.

Carrier disclaimer

The requirement of carrier disclosures is to ensure the donor consents to receive text messages and understands the mobile program. Carriers require the opt-in disclaimer be located directly under or next to the mobile field on your donation page.

Example:

Sign up for text updates! By participating, you agree to the terms & privacy policy (800800-info.com) for recurring autodialed donation messages from Tatango to the phone number you provide. No consent required to buy. Msg&data rates may apply.

SMS campaign opt-in disclaimer

Hyperlink Terms and Privacy links

In the carrier disclaimers, you must have a link to terms and conditions and a link to privacy policy. This can be accomplished with one hyperlink to both or two separate links. Tatango can host the terms and conditions page for you.

Hyperlink Terms and Privacy links

Have questions about donation pages or anything else? Reach to to your Tatango rep or get in touch with our team here. 


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