Text Message Marketing Case Studies

20% of Hurricane Donations Come From Text Messages

Nov 13, 2012

Red Cross Text Donations

Hurricane Sandy, the largest Atlantic Hurricane on record caused an estimated $50 billion in damages. Organizations and people have come together to bring relief to the victims affected by this disaster and have donated millions of dollars, 20% of which is being raised from Text Message Donations.

Mobile giving from organizations like the American Red Cross has become the preferred method of giving for donors. The reason why people love text donations is that it is easy, accessible, and quick. It takes under 30 seconds to donate from your mobile phone and does not require you to put in your credit card information. The donation is added to your mobile phone bill, it’s as easy as downloading a mobile app.

To donate $10 for Hurricane Sandy Relief text REDCROSS to 90999.

Text Donation

 


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