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Read This Before Selecting a Vanity Short Code

4th February 2013 - Posted by in category Text Message Marketing #FAIL, Text Message Marketing Advice

Are you in the market to purchase a vanity short code? If so, you’re going to have a lot of options when it comes to picking a 5-6 digit combination of numbers. One thing to remember when selecting a vanity short code is to never use more than three consecutive numbers.

By using four consecutive numbers, it makes your number harder to remember, which can significantly decrease the amount of mobile opt-ins you receive for your SMS campaign  You can see a great example of this below, where a business was using the short code 84444, but even they got the numbers in the short code wrong when printing their marketing collateral.

Don’t believe me, check out this information on why things in three are easier to remember.

Need help selecting or provisioning a vanity short code, we can help. Contact us today and let us help make sure you don’t make these types of mistakes with your own SMS campaign.

Vanity Short Code Mistake

 

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