1st September 2014 - Posted by Derek Johnson in category SMS Marketing Examples
When making a list of the types of businesses that achieve the best results from SMS advertising, usually restaurants are at the top of that list. It’s now wonder there’s so many awesome restaurant SMS marketing case studies available. Have you heard of Applegate Kitchens? If so, did you know their restaurants have a mobile text club? It’s true!
29th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
When it comes to email marketing, it’s essential to constantly be growing your restaurant email marketing database. While growing a restaurant email marketing database through an online form is easy, as customers can simply type in their email address to join, getting email addresses from restaurant customers in the real world can be extremely hard.
28th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
While we’re loyal Chiptole fans here at Tatango, we’re excited to announce that Chipotle competitor, Qdoba restaurant has launched a location based text messaging loyalty program. To join Qdoba’s location based text messaging loyalty program, all you have to do is text “Q” to the SMS short code 50500.
27th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to SMS marketing best practices, you’ll want to make sure your SMS autoresponder campaign is CTIA compliant. An SMS autoresponder campaign that isn’t following SMS marketing best practices can have their SMS autoresponder campaign suspended by the CTIA. The first step in making sure you’re following CTIA SMS marketing best practices is to make sure that you’re advertising your SMS autoresponder campaign correctly.
26th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you looking for the ultimate guide to creating the perfect SMS promotions for your business? The kind of promotions that will get opened by your customers, get read, and most importantly, result in new sales for your business? If so, we’ve got good news for you, as we recently released our free Tatango guide to SMS promotions.
25th August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Is your business using SMS autoresponders? If not, here’s a great example from Lowe’s about how they’re using SMS autoresponder to increase credit card applications in-stores.
22nd August 2014 - Posted by Derek Johnson in category SMS Marketing News
CNN has just announced that they’ll be ending their CNN breaking news SMS text alerts on August 28, 2014. While this is a bummer for SMS news alerts, it’s no surprise as CNN was unable to accurately track and quantify the success of their SMS news alerts program.
When it comes to increasing SMS subscribers, one of the best places to advertise your SMS campaign is in-store. That’s easy to say, but a question that we hear all the time at Tatango is where in-store? Well have you ever thought about advertising your SMS campaign at the checkout? More specifically, on the point of sale system, that thing that customers swipe their credit cards through to make a purchase. Need some example to get your creative SMS advertising juices flowing, we’ve got you covered!
21st August 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Did you know there was a national ice cream day? I didn’t know this, until I received a text message from Baskin-Robbins telling me about this awesome holiday, and offering me a free waffle cone with the purchase of 2 regular scoops of ice cream.
20th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you interested transferring SMS short codes? If so, it’s always a good idea for you to be aware of industry best practices before you actually transfer your subscribers from one short code to another. While the TCPA, or CTIA doesn’t have any laws or rules for transferring SMS subscribers from one short code to another, the Mobile Marketing Association does have some best practices, which we’ll be covering in this blog post.