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160 Character Text Message

Why Is A Text Message Only 160 Characters?

19th June 2013 - Posted by Derek Johnson in category Fun Text Messaging Stuff

Have you ever wondered why a text message is limited to 160 characters? Well it’s actually a pretty unscientific reason, but let me tell you the story as to why our beloved text messages are only 160 characters.

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Starbucks Logo

Starbucks Tests SMS Trivia Game on Mobile Subscribers

18th June 2013 - Posted by Derek Johnson in category SMS Marketing Examples

Starbucks is no stranger to using text messaging to engage their loyal customers, as seen in their campaign to introduce Bistro Boxes, and now they’re taking mobile engagement to a whole new level by testing SMS trivia style games. Check out the SMS trivia question they sent out last month to their SMS database, asking subscribers to respond with the year that Starbucks debuted the Frappuccino, for a chance to win a copy of The Great Gatsby soundtrack.

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Charlotte Russe Logo

Charlotte Russe Wins Award For Longest Text Message Promotion

17th June 2013 - Posted by Derek Johnson in category Text Message Marketing Advice

Did you know that Charlotte Russe, the specialty retail chain store in the United States dedicated to selling trendy clothing and accessories has a Charlotte Russe text messaging club? Yep, it’s true. Recently I received the following text message from being in their club, telling me to respond “BFF” to their SMS short code 78953 to play their “Text to Win Game”.

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ATT Shop Alerts

AT&T Shopping Alerts – Huge Letdown For Consumers

14th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did you know that at the end of 2012 AT&T launched a service called AT&T Alerts? This service was advertised to consumers as way to receive “Personalized Deals and Offers on Your Mobile Phone”, which as you can imagine had a few SMS software providers (including myself) shaking in their boots, as this would be in direct competition to what they’re offering brands.

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Screen Shot 2013-04-23 at 10.20.26 AM

Tanning Salon Text Messaging Campaign Generates $196,000 In First 30 Days

12th June 2013 - Posted by Derek Johnson in category SMS Marketing Case Studies

Are you looking for a good text message marketing case study? If so, you’re in luck because recently Seattle Sun Tan launched their salon text messaging campaign, and in just the first 30 days generated almost $200,000 in new revenue. The best part about this story is that Seattle Sun Tan didn’t have an existing database of customers’ mobile phone numbers, which means they grew their subscriber database from zero to 4,774 in only a month.

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Vanity Short Code Statistics

Majority of SMS Short Codes Are Random Numbers

12th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did you know that the majority of active SMS short codes are random numbers? According to the CTIA, 60% of all active SMS short codes are a random set of numbers, where only 40% are vanity short codes, which are specifically selected by a brand. You can see the nice little pie chart I created below to highlight this interesting statistic.

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TMZ - Harvey Levin

How to Make TMZ Mobile Alerts Better

11th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

Who doesn’t love a little Hollywood gossip every once and awhile? If you do, most likely you’ve visited famed Hollywood gossip site TMZ for your fix. If you’re a true diehard fan of Hollywood gossip, you may have signed up for TMZ mobile alerts, which sends you a text message straight to your mobile device when breaking “news” happens.

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7-Eleven Mobile Campaign

7-Eleven Uses Text Messaging to Increase App Downloads

9th June 2013 - Posted by Derek Johnson in category SMS Marketing Examples

While most app developers are using text messaging to increase app downloads from their website, you still don’t see too many app developers using text messaging to increase app downloads offline. 7-Eleven though is bucking this trend with their new Slurpee cups, which prominently tells consumers to text the word “FLAVOR” to the SMS short code 711711 to download the new 7-Eleven mobile app.

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baby-names

Customize Your SMS Promotions By Adding Subscribers’ First Names

5th June 2013 - Posted by Derek Johnson in category Tatango News

The most important word to any person is their own name, so why not personalize your next SMS promotion by using your customer’s first names? How can you do this you ask? It’s actually pretty simple with a feature we like to call a first name merge-tag, which allows you to personalize every individual SMS promotion you send out with each subscriber’s first name.

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73 Percent of Recipients Purchased After Receiving Geotargeted SMS Promotion

5th June 2013 - Posted by Derek Johnson in category SMS Marketing Case Studies

After a long day of walking around, especially in the hot summer, a hard cider sounds pretty good, doesn’t it? Using an SMS geofence, Bulmers Irish Cider was able to increase pub sales of their bottled cider by 50 percent in the UK.

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