SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Email vs. Text: What Do Customers Prefer?
Email marketing vs. text message marketing, one of the most debated mobile marketing topics. Nowadays though, a brand can’t just communicate with their customers through one channel, which makes the whole email vs. text message debate irrelevant in my opinion.
Life Time Fitness Settles TCPA Lawsuit for up to $15 million
Life Time Fitness claims that because their members gave their company their cell phone numbers, they consented to be contacted via text messaging. I can’t tell you how many times I’ve heard this exact same thing, where a business thinks that they’re TCPA compliant, just because someone (even a customer) gave the business their mobile phone number.
Smartphone Ownership Hits 75%
comScore is reporting that smartphone ownership in the United States has hit 75%, which means that 182 million Americans now have a smartphone. These statistics on smartphone ownership were gathered during the three months ending in December 2014, which is up 4% when compared to the three months ending in September 2014. What’s most …
Waterfall Acquires SMS Marketing Service – Tetherball
Tatango competitor, Waterfall, Inc., announced yesterday that they’ve acquired SMS marketing service provider Tetherball. This comes only a few months after Waterfall announced they had acquired the mobile marketing services division of Archer USA Inc.
Jack In The Box SMS Redemption Rates 3-5X Greater Than Email Marketing
I like to spend my weekends pouring through industry marketing reports, in hopes of find awesome SMS marketing statistics for you all. This last week I was reading the 26 page Forrester report written by Julie A. Ask and Douglas Roberge, titled Create Mobile Moments With Messaging, and came across a mention of how Jack …
Hipcricket Bankruptcy Update – ESW Capital Outbids SITO Mobile
HipCricket, a Tatango competitor, recently filed for bankruptcy as the company has accumulated losses of $93.7 million dollars since 2012, making it impossible for the company to continue operations. On January 20, 2015, a New Jersey based company called SITO Mobile Limited had agreed to purchase the remaining assets of Hipcricket for $4.5 million. Little did SITO Mobile Limited know …
Hipcricket Goes Bankrupt! Now What?
Tatango competitor Hipcricket filed for bankruptcy on January 20, 2015. Why? According to a bankruptcy declaration from interim CEO Todd E. Wilson, the company has accumulated losses of $93.7 million dollars since 2012, making it impossible for the company to continue operations. (2014 – $22.3 million in losses, 2013 – $48.8 million in losses, 2012 – $22.6 million …
Schedule a Free SMS Marketing Demo
Are you looking for text message marketing software for your business? If so, may we suggest Tatango! When it comes to text message marketing software for businesses, there’s not a more simple solution available, than what Tatango has to offer it’s customers.
Judge Rules SMS Marketing Providers Exempt From TCPA Liability
Our good friend Michael B. Hazzard from Arent Fox LLP, the same guy that co-authored with Tatango the complete guide to TCPA compliance in SMS marketing, recently obtained a pretty monumental summary judgment for their client, another SMS marketing provider. The summary judgement obtained by a federal judge ruled the cloud telephone service provider that …
Babies”R”Us Customizes SMS Promotions with First Names
Did you know that you can customize your Tatango messages by inserting a customer’s first name into each SMS promotion? Pretty cool huh? Want an example of a brand that is doing just this within their SMS promotions? Good news for you, as we have a great example from Babies”R”Us today.