SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Retail SMS Marketing Case Study – $7.2 Million in New Sales
Have you been looking for a really good retail SMS marketing case study? If so you’re in luck today, as we here at Tatango have found a great retail SMS marketing case study for you! This retailer was able to get 300,000 customers to opt-in, and with an 85% redemption rate, was able to generate $7.2M …
Schedule Your Free SMS Marketing Assessment
At Tatango, our mission is to help companies better connect with their customers on their mobile phones. That’s why we’re offering free SMS marketing assessments — to make sure that you’re SMS campaign is fully optimized for success.
AT&T Refunds Customers for Premium SMS Fees
Remember how back in late 2013, three major carriers — AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium short code SMS messaging? Just recently, AT&T reached a $105 million settlement with federal and state law enforcement, based on charges assessed to customers through premium SMS billing.
Redbox Spices Up Holiday Mobile Marketing Campaign
Ready to give some spice to your holiday mobile marketing? If you’re like RedBox, you’re using these holidays to cross-promote your Instagram account, by sending SMS messages encouraging customers to follow your brand on Instagram.
Text Message Marketing Acquisitions – CallFire Acquires Firetext
CallFire announced in December that they’ve acquired four year old UK SMS marketing provider FireText. The FireText team including co-founders James Huff and Dan Parker have agreed to remain with the company and continue to build CallFire’s European business.
The Average SMS Marketing Click-Through Rate is 36%
Ever wonder what the average SMS marketing click-through rate is for brands that include a hyperlink in their SMS messages? Maybe first we should explain what the term “click-through rate” is, so that we’re all on the same page. A “click-through rate” is the percentage of customers that when seen, click on a hyperlink within …
28 Mobile Coupon Examples from Top Brands
Looking for examples of brands that are using mobile coupons? If so, you’ve come to the right place, as Tatango has put together 28 examples of some of the top brands using mobile coupons.
What Every Business Needs to Know About SMS Short Codes
Is your business interested in reaching customers on their mobile phones with SMS marketing? If so, you’re going to want to learn about SMS short codes, as these are the backbone of any SMS marketing campaign. To help you out here, Tatango has put together a list of everything a business needs to know about SMS short …
Free SMS Marketing Resources
Are you looking for free SMS marketing resources? Tired of having to surf the entire web to find the best free SMS marketing resources? Thanks to Tatango, that’s now a thing of the past! With Tatango’s redesigned SMS marketing resources section, we’ve been able to combine all of the best SMS marketing resources into one place, …
Starbucks SMS Advertising Example
Looking for good SMS advertising examples? Look no further than your local Starbucks, as they’re currently advertising their SMS program in-stores, and it’s pretty hard to miss.