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3rd April 2014 - Posted by Derek Johnson in category Tatango News
Have you ever had a mobile phone number in your text message campaign, where every time you send them a text message, the message bounces? Why does this happen? If a text message bounces once and awhile to a subscriber, it’s usually not an issue, as this most likely means the subscriber is out of range of their wireless network, or maybe they don’t have any text messaging credits left on their current billing cycle.
27th March 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Have you been watching Farmed & Dangerous, an original series developed by Chipotle on Hulu? If so, you most likely would have noticed that the show is running an SMS trivia campaign, with the chance to win a buy one, get one free offer from Chipotle.
26th March 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Have you heard about Lay’s Potato Chips campaign to find their next chip flavor? Well if you’ve purchased a bag of Lay’s Potato Chips, you’ll see the potato chip company asking fans to submit their flavor of choice on the back of each potato chip bag.
20th March 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
A new study from Mintel shows that Millennials are about twice as likely as Baby Boomers to share cell phone numbers with marketers. (30% vs. 14%) What’s even more interesting for SMS marketers is the fact that 51% of Millennials said they would be swayed by an incentive offer to do so, whereas for Baby Boomers, only 25% could be swayed by these same type of incentives.
Recently mobile marketing for casinos has been a hot topic, so much so that our friends at Mobile Marketing Watch launched mGamingWatch, a blog dedicated to keeping a close eye on the pulse of the mobile gaming industry. With casinos exploring mobile marketing, including SMS marketing, you can bet there’s going to be some mistakes that are going to made, which is why we blog so much here at Tatango. By reading our blog and learning from other’s mistakes, you’ll be able to avoid many of the most common SMS marketing mistakes that can cripple any campaign from the very …
18th March 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
comScore is reporting that during the 3 month average ending in January 2014, 68.8% of mobile subscribers in the United States now own a smartphone. Smartphone penetration is growing steadily in the United States, as it was only this time last year that smartphone ownership was at 55%, and 42.7% the year prior. comScore’s figures match up with Verizon’s report that 70% of their mobile subscribers are now on a smartphone. You can see the smartphone penetration by year in the graph below.
17th March 2014 - Posted by Derek Johnson in category SMS Marketing News
Since starting Tatango in 2007, we’ve seen dozens of text message marketing providers launch with the vision of offering brands unlimited text messaging to their customers. One of these unlimited text message marketing providers was Frextr, and as of January 8, 2014 the company has been shut down. This is not at all uncommon, as the problem with offering unlimited text message marketing is that the goals of the SMS provider and a business using the text message marketing provider are completely opposite, which never makes for a good, or sustainable business.
Are you looking for an SMS marketing case study from an online retailer? Look no further, as Mainline Menswear has been using SMS promotions to increase website traffic, and the results they’ve been able to achieve have been pretty impressive.
10th March 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Our good friends across the pond at Text Marketer put together some ideas below to help get your creative juices flowing, when it comes to crafting the perfect first sentence of your SMS promotion.
Thinking about using MMS marketing to reach your customers? Before you hit send on your MMS marketing campaign, please check for one common mistake, which we continue to see brands making when using MMS marketing.