SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Political Candidates – 19% of Voters Prefer Text Messaging
With the 2016 presidential election coming up on us fast, it’s time that political candidates start planning their communication strategies. Recently CallFire polled 500 adults aged 18 and older between October 15th and 20th, and found that nearly one in five people (19%) said text messaging is the best way to reach voters. What’s even more …
Push Notifications vs. Text Messaging: What Do Consumers Prefer?
Is your brand interested in sending special offers to customers? If so, you have a bunch of different channels in which you can use to send those special offers. A few of the channels you can send special offers to customers is through email marketing, text message marketing, direct mail, social media, and even through in-app …
Learn How Starbucks Increases App Downloads with Text Messaging
Another great example of a brand using text messaging to increase app downloads.
5 Free SMS Marketing Templates
Are you running an SMS marketing campaign? If so, you’ll want to download our free SMS marketing templates. We’ve got free 5 free SMS marketing templates, that cover TCPA/CTIA compliance, how to create the perfect SMS offer, best practices for advertising SMS autoresponders to customers, determining whether you legally can text message an existing customer …
94% of Seniors Are Sending Text Messages Weekly
Did anyone download Experian’s new report Millennials come of age: ConsumerSpeak Series? If so, did anyone see the section on what activities each generation were doing on a weekly basis on their smartphones? According to the report, which was generated from a survey of 23,689 adults, and done by the reputable Simmons® National Consumer Study (NCS), seniors (70 …
Walmart Sends 1 Billion SMS Reminder Messages
Walmart is reporting that they’ve sent 1 billion prescription SMS reminders since starting the program, where customers opt-in when they turn in their prescription, then they receive an SMS reminder when their prescription is ready. The SMS reminders from Walmart include the price and the pharmacy phone number. This has resulted in decreased wait …
Consumers Prefer Offers Sent via Text Message Rather than Social Media
Can’t decide between sending customers special offers from your brand via social media or text messaging? While we’re a little bias here at Tatango, why don’t we ask your customers? Our good friends at MessageSystems did just that, by conducting a survey through Google Consumer Surveys, where they polled 500 adult internet users to figure out what marketing …
SMS Advertising Example – Armani
I love finding SMS advertising examples while I’m out shopping. This SMS advertising example is from Armani, instructing customers to text “SHOP” to 27624 (ARMANI). While it’s almost impossible for a brand to create the perfect SMS advertisement without downloading and using our SMS advertising templates, I thought it would help the readers of …
Using Email Marketing to Advertise Your SMS Marketing Campaign
Ready to launch your SMS marketing campaign, but don’t know where the best place to start advertising it is? At Tatango we usually recommend advertising your new SMS marketing campaign through email marketing first. Why? It’s usually the easiest channel to advertise to all of your customers, and for most brands this only requires a few clicks …
Mobile Commons Acquired by Upland Software
We’re a little late on reporting this one, but we just learned that back in December of 2014, Mobile Commons was acquired by Upland Software. This news marks the third acquisition for an SMS marketing provider in 2014, and the fifth between 2014 & 2015.