SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Boston’s Transfers Customers to New SMS Short Code
While it’s very rare to need to transfer customers to a new SMS short code, it sometimes happens. That being said, recently Boston’s needed to transfer customers from the SMS short code 30364, to the SMS short code 73757.
Download New CTIA Short Code Monitoring Handbook – November 2014
Recently the CTIA released a new version of their Short Code Compliance Handbook, which went into effect on November 1, 2014. This Handbook describes best practices for SMS, multimedia messaging service (MMS), and free-to-end-user (FTEU) short code programs, with the primary goal of providing the best customer experience for end users.
MailChimp Text to Join – Free Sign Up
Have you ever wanted to have your customer text to join your MailChimp email lists? If so, we’ve got some pretty exciting news, as we just announced a new integration here at Tatango with MailChimp, allowing you to use text to join to grow your MailChimp email list. The best part, it’s free to …
SMS Marketing Acquisitions – Waterfall Acquires Archer Mobile
It was recently announced that Waterfall has acquired Archer Mobile, or more specifically the mobile marketing services division of Archer USA Inc. Waterfall is the fourth SMS provider to acquire another SMS provider in the last two years, making it very apparent that there’s a consolidation effort happening in the SMS marketing space as of …
Text Message Marketing – What’s The Right Amount of Text Messages?
One of the most common text message marketing questions we get at Tatango is how many text messages should I be sending my customers? While we’ve always assumed at Tatango that 1-2 text messages per week is the optimal amount of text messages to send customers, we now can back up this assumption with some …
Schlotzsky’s Launches Restaurant SMS Loyalty Program
Have you ever heard of Schlotzskys? They’re a privately held franchise chain of restaurants, specializing in sandwiches, with more than 350 franchised and company-owned locations worldwide. Besides being known for awesome sandwiches, they’re now known for having their very own restaurant SMS loyalty program!
8% of Cabela’s SMS Opt-Ins Occur Online
In June of 2014, Cabela’s did something interesting with their text message marketing campaign. By using different SMS keywords to advertise their text messaging campaign in-store and online, the retailer was able to determine how many customers were opting in after seeing the text messaging campaign advertised in-store, compared to online. What were the results?
Why Do Customers Opt-in to SMS Marketing?
Why do customers opt-in to a businesses SMS marketing campaign? While there are many different reasons a customer will opt-in to an SMS marketing campaign, our good friends at BlueHornet have dug up some consumer insight from their 2014 Consumer Views of Email Marketing Report, which will tell us exactly why consumers opt-in for SMS marketing.
TMZ News SMS Alerts Gets an Upgrade
Here at Tatango we love when brands take our SMS marketing advice. Recently the Hollywood gossip news site TMZ did just that, making major improvements to their TMZ SMS alerts. What was our advice for TMZ to improve their SMS alerts? Our advice was that instead of linking to their mobile homepage http://m.tmz.com in each SMS …
Tanger Outlets Launches Retail SMS Loyalty Program
Are you a retailer looking for retail SMS loyalty program examples? If so, you’re in luck today as you’ll be excited to hear that Tanger Outlets (sometimes referred as the Tanger Mall), an outlet mall company, with 35 centers in 24 states has launched a retail SMS loyalty program for their customers.