21st May 2013 - Posted by Derek Johnson in category SMS Marketing News
Earlier this year, I joined the Mobile Advisory Committee of a really great organization called DoSomething.org. DoSomething.org uses the power of teenagers to create change in the world–and part of the way they get in touch with those teens is through texting messaging.
Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.
16th May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Recently Dunkin’ Donuts added the option for loyalty program members to receive text alerts in regards to their accounts. How cool is that? You can find this option when you login to your Dunkin’ Donuts loyalty account here, or if you don’t have an account, you can create a new one here.
14th May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
If you want customers to participate in your text-to-win campaign, you have to give the campaign the exposure that it deserves. Macy’s took this advice to heart when advertising their most recent text-to-win SMS campaign for a chance to win a $1,000 shopping spree with Caprice Willard, one of the buyers for Macy’s on NBC’s Fashion Star television show.
11th May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Here’s another big-name brand to add to the list of companies using their websites to get more subscribers to their text message alerts: GUESS Clothing
9th May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
When you’re running an SMS campaign, you want to make the campaign as attractive to potential subscribers as possible. What better way to do that than to offer incentives as soon as customers opt-in to your SMS campaign?
8th May 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
With the explosion of mobile marketing over the last couple of years, we here at Tatango have seen an increasing interest in location based SMS campaigns. While this type of technology has been around for years, there’s still a lot of questions regarding location based mobile marketing, and concepts like mobile geofencing, and how these technologies can be used to improve your SMS marketing campaigns.
7th May 2013 - Posted by keraw in category SMS Marketing Case Studies
Getting customers signed up to your email list can prove to be a tricky task, especially when they may not be able to input their email addresses right away. Chuck E. Cheese’s found a way around that problem by using text messaging to grow their email list, resulting in 5 percent of all new email addresses coming from this method.
6th May 2013 - Posted by Derek Johnson in category SMS Marketing Case Studies
Wouldn’t it be cool if your text message campaign could see a 17 percent redemption rate on one of your promotions? That’s exactly what happened when Papa Murphy’s launched their text message marketing campaign back in 2010.
5th May 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Smart phones are great for many things. Quickly scanning through sports apps to find the score for your favorite team may not be one of them. That’s why many sports teams, like the Chicago Bulls, are using the benefits of an SMS campaign to quickly update their fans about the score.