22nd July 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
Are you trying to figure out the average SMS marketing opt-in rate? If so, we’ve got some good news for you, as our friends at Vibes recently released a study about the average SMS marketing opt-in rates for the following advertising channels; email, in-store, social media, television and your brand’s website.
21st July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Ever wonder why your SMS subscriber database isn’t growing as fast as other Tatango customers that we feature here on this blog? There’s usually a reason, and that’s because you’re not incentivizing your customers to opt-in. There’s a reason why brands like Julep were able to generate 5,000 new SMS subscribers within the first 24 hours of launching their SMS campaign, or why Taco Bell gained 15,000 new subscribers in the first five weeks of their campaign.
17th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Recently we’ve received a ton of questions here at Tatango about SMS geofencing, which is sometimes referred to as SMS geo targeting. While we’ve written about this technology in great detail before on this blog, maybe we need to be more clear as to how exactly a brand would use SMS geofencing in an actual SMS marketing campaign.
16th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA requires that your customers give you their “prior express written consent” before you can send marketing text messages to them. In this post, we’ll explain how you can get prior express written consent from your customers, to make sure that you remain TCPA compliant in your text message marketing efforts.
Most news organizations have text message alerts for sending breaking news to people, and CNN is no different. To opt-in to receive CNN breaking news text message alerts, you can text ALERTS TO 26688 on your mobile device.
14th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to measuring the success of a text message marketing campaign, it’s very common for brands to track redemptions through a unique coupon code, or even a web link, but there’s one method that is highly overlooked in our opinion.
If you’re going to be linking out to a mobile coupon in your text message promotion, be sure to look at what happens when an SMS subscriber clicks on the link after the coupon has expired. Why? It’s very common for an SMS subscriber to miss the fine print in a text message, for example the expiration date, and just click on the link to the mobile coupon.
A common question we get here at Tatango is how big can I expect my restaurant SMS marketing list to be? Our good friends at Cellit recently evaluated over 9,000 restaurant SMS marketing lists, and found that the average restaurant SMS marketing list had 791 SMS subscribers per location.
8th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
With 100 of the largest brands now running text message marketing campaigns, it’s no wonder that 24 of these brands sent SMS promotions to their customers in celebration of July 4th. It’s pretty common for brands such as Tommy Bahamas, JCPenney, Michaels, Simon Malls, Stage and Payless Shoes to use holidays as a chance to promote some special offer, and this July 4th, was no different.
7th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Have you noticed summer is almost here! In addition to the warm weather, barbeques, and time outside with family and friends, summer also is a time for retailers to kick it into high gear, and that usually start out with summer promotions!