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Moving SMS Subscribers - How To

How to Decrease Subscriber Churn When Migrating Short Codes

30th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

While it’s inevitable that you’re going to have some SMS subscribers unsubscribe from your SMS program during the migration to a new short code, you can use the following strategy to reduce this.

Retail SMS Marketing Example

How Staples Is Optimizing Their In-Store SMS Advertising

28th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples

Staples recently launched their new retail SMS marketing campaign, and so far they’ve been doing an amazing job in-store promoting it to their customers. Since Staples is doing such a good job with their in-store SMS advertising, we decided to list all of the reasons as to why they’re doing such a good job, in hopes that you can learn from their success.

TCPA Laws for SMS Marketing

What Happens When Your Business Violates TCPA SMS Marketing Laws?

28th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

So you’ve decided not to listen to anything we’ve told you in our awesome free guide to TCPA SMS marketing compliance, and have sent marketing text messages to mobile phone numbers whose owners didn’t give you their prior express written consent. What’s the worst that could happen? It’s only a text message, right?

Denny's Mobile Marketing

How to Collect Customer Email Addresses Using Text Messaging – Denny’s Example

25th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples

Interested in how you can collect customer email addresses from text messaging? Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging.

Consent Not Required to Purchase - TCPA Laws

Consent Not Required as Condition of Purchase – TCPA SMS Marketing Laws

24th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA says that “Consent is not required as a condition of purchase”. In this post, we’ll explain what exactly this means, and why it’s critical to understand as a business running a text message marketing campaign.

SMS Marketing Case Studies

Download Free SMS Marketing Case Studies

23rd July 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies

Finding stellar SMS marketing case studies is hard hard! Luckily for you, Tatango put together 30 different SMS marketing case studies from brands like Seattle Sun Tan, TAO Nightclub, Carl’s Junior, Kiehls, Chuck E. Cheese’s, Texas, RoadHouse and Dunkin’ Donuts, all into one free downloadable PDF.

Average SMS Marketing Opt-In Rates

Average SMS Marketing Opt-In Rates

22nd July 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics

Are you trying to figure out the average SMS marketing opt-in rate? If so, we’ve got some good news for you, as our friends at Vibes recently released a study about the average SMS marketing opt-in rates for the following advertising channels; email, in-store, social media, television and your brand’s website.

Growing SMS Marketing Subscribers

Learn How To Increase New SMS Subscribers by 520%

21st July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Ever wonder why your SMS subscriber database isn’t growing as fast as other Tatango customers that we feature here on this blog? There’s usually a reason, and that’s because you’re not incentivizing your customers to opt-in. There’s a reason why brands like Julep were able to generate 5,000 new SMS subscribers within the first 24 hours of launching their SMS campaign, or why Taco Bell gained 15,000 new subscribers in the first five weeks of their campaign.

SMS Geofencing

How Does SMS Geofencing Work?

17th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Recently we’ve received a ton of questions here at Tatango about SMS geofencing, which is sometimes referred to as SMS geo targeting. While we’ve written about this technology in great detail before on this blog, maybe we need to be more clear as to how exactly a brand would use SMS geofencing in an actual SMS marketing campaign.

TCPA Text Message Marketing Laws

TCPA SMS Marketing – What Does Written Consent Mean?

16th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA requires that your customers give you their “prior express written consent” before you can send marketing text messages to them. In this post, we’ll explain how you can get prior express written consent from your customers, to make sure that you remain TCPA compliant in your text message marketing efforts.