SMS Marketing Blog
The Tatango SMS Marketing Blog provides tips, tricks, and advice for businesses using text message marketing.
Justin Bieber Launches Text Messaging Campaign
You know text message marketing has gone mainstream when even Justin Bieber is launching a text messaging campaign. On October 30, 2015 Justin Bieber tweeted to fans to “Call me 231 377 1113 on my cell phone”.
Fans that called the phone number were greeted by Justin saying “What do you mean it’s not like …
FCC Changes TCPA Requirements for SMS Autoresponders
Have you thanked the Retail Industry Leaders Association (RILA) lately? If not, and you’re using an SMS autoresponder, it may be a nice gesture to send them a thank you tweet @RILAtweets. Why is it a good idea to thank the Retail Industry Leaders Association (RILA) if you’re using an SMS autoresponder?
On December 30, 2013, the …
New York Times Uses SMS Autoresponder to Deliver Digital Pass
Here at Tatango we’re always amazed at how our clients are able to come up with so many different ways to use an SMS autoresponder. Brands use autoresponders for a variety of ways, including app download campaigns (ShopKick), SMS giveaways (Julep), and they even use SMS autoresponders to engage already subscribed phone numbers, such as RedBox …
Text Message Recruiting Example: Target
Have you ever wondered if you could use text messaging to increase job recruitment efforts at your company? If so, have we got great news for you here at Tatango. It’s totally doable, and some of the largest brands are already doing it, including our good friends at Target.
Papa Murphy’s Rolls Out SMS Marketing Campaign Nationwide
After running a pilot program that generated redemption rates as high as 17%, we’re excited here at Tatango to hear that Papa Murphy’s, the world’s leading take ‘n’ bake pizza franchise, is now rolling out their SMS marketing campaign nationwide. Papa Murphy’s SMS marketing campaign is being implemented at a corporate level, and at an individual franchise …
How Uber Is Using SMS Marketing to Feed Seattle
Nowadays it seems like everyone is using the Uber mobile app to zip around the city. Did you know though that in certain cities like Seattle, you can order lunch Monday through Friday from within the Uber app? It’s true, and it’s called UberEATS. How does it work?
Ace Hardware Mobile Marketing Case Study
When it comes to mobile marketing, Ace Hardware is going full-force, and seeing some great results, as reported by our friends over at FunMobility. This mobile marketing case study comes from Dale Hardware, a franchise owner of Ace Hardware. It’s reported that Dale Hardware’s mobile marketing campaign generated an additional $80,806 in sales …
Stage Stores – Mobile Marketing Manager or Mobile Marketing Ninja?
How can I hire the mobile marketing manager for Stage Stores to come work for Tatango? Why would I want to do this? It’s simple, whoever is managing the SMS marketing campaign for Stage Stores is truly an SMS marketing ninja, and that’s the only types of ninjas we hire here at Tatango. Well …
CTIA Short Code Best Practices Webinar
Before starting an SMS marketing campaign on an SMS short code, it’s important to understand what best practices have been put in place by the CTIA to ensure that all SMS marketing campaigns have a consistent user experience.
Wet Seal Uses Text Message to Collect Emails from Customers
Email marketing and text message marketing go together like two peas in a pod. Need a good example of a retailer using text messaging to collect customer’s email addresses? If so, we’ve got a treat for you today, as retailer Wet Seal is doing just that, and they’re doing it really well.