31st July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
There’s a lot of confusion and misinformation in SMS marketing about laws, compliance and best practices. In our experience, the majority of the confusion comes from businesses not knowing the difference between the CTIA, the FCC and the MMA and the role each of them plays in SMS marketing.
30th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
While it’s inevitable that you’re going to have some SMS subscribers unsubscribe from your SMS program during the migration to a new short code, you can use the following strategy to reduce this.
28th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Staples recently launched their new retail SMS marketing campaign, and so far they’ve been doing an amazing job in-store promoting it to their customers. Since Staples is doing such a good job with their in-store SMS advertising, we decided to list all of the reasons as to why they’re doing such a good job, in hopes that you can learn from their success.
28th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
So you’ve decided not to listen to anything we’ve told you in our awesome free guide to TCPA SMS marketing compliance, and have sent marketing text messages to mobile phone numbers whose owners didn’t give you their prior express written consent. What’s the worst that could happen? It’s only a text message, right?
25th July 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Interested in how you can collect customer email addresses from text messaging? Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging.
24th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA says that “Consent is not required as a condition of purchase”. In this post, we’ll explain what exactly this means, and why it’s critical to understand as a business running a text message marketing campaign.
23rd July 2014 - Posted by Derek Johnson in category SMS Marketing Case Studies
Finding stellar SMS marketing case studies is hard hard! Luckily for you, Tatango put together 30 different SMS marketing case studies from brands like Seattle Sun Tan, TAO Nightclub, Carl’s Junior, Kiehls, Chuck E. Cheese’s, Texas, RoadHouse and Dunkin’ Donuts, all into one free downloadable PDF.
22nd July 2014 - Posted by Derek Johnson in category Text Message Marketing Statistics
Are you trying to figure out the average SMS marketing opt-in rate? If so, we’ve got some good news for you, as our friends at Vibes recently released a study about the average SMS marketing opt-in rates for the following advertising channels; email, in-store, social media, television and your brand’s website.
21st July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Ever wonder why your SMS subscriber database isn’t growing as fast as other Tatango customers that we feature here on this blog? There’s usually a reason, and that’s because you’re not incentivizing your customers to opt-in. There’s a reason why brands like Julep were able to generate 5,000 new SMS subscribers within the first 24 hours of launching their SMS campaign, or why Taco Bell gained 15,000 new subscribers in the first five weeks of their campaign.
17th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Recently we’ve received a ton of questions here at Tatango about SMS geofencing, which is sometimes referred to as SMS geo targeting. While we’ve written about this technology in great detail before on this blog, maybe we need to be more clear as to how exactly a brand would use SMS geofencing in an actual SMS marketing campaign.