SMS Marketing Blog
SMS Messaging Increases 12% in 2011
29th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Our good friends at the CTIA have released their results from their most recent semi-annual survey. The data collected reflects the results for wireless providers that serve 95% of wireless subscribers in the United States.
SMS Marketing News Roundup: May 21 – May 27
27th May 2012 - Posted by Derek Johnson in category SMS Marketing News
A weekly roundup from May 21st to May 27th of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!
New Wireless Carriers Added to Tatango
24th May 2012 - Posted by Derek Johnson in category Tatango News
Today we’re excited at Tatango to announce that we’ve got the green light to send text messages to 10 new wireless carriers. While these wireless carriers only represent 40,000 subscribers in the United States, it’s good to know that nearly everyone can receive text messages from Tatango.
The Benefits of Texting [INFOGRAPHIC]
23rd May 2012 - Posted by Derek Johnson in category Text Message Infographics
Our friends over at OnlineCollegeCourses.com created the following text messaging infographic about the benefits of texting.
Consumers Receive up to $675 in Lithia Motors SMS Spam Lawsuit
22nd May 2012 - Posted by Derek Johnson in category SMS Marketing News
We just got word that a $2.5 million text message spam settlement has been reached between consumers and Lithia Motors, the nation’s ninth-largest car dealer. The settlement is awaiting final approval by U.S. District Court Judge Richard Jones.
SMS Marketing News Roundup: May 14 – May 20
21st May 2012 - Posted by Derek Johnson in category SMS Marketing News
A weekly roundup from May 14th to May 20th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!
Mobile Mixed Video Interview with Derek Johnson
20th May 2012 - Posted by Derek Johnson in category Tatango News
Yesterday I sat down with Greg Hickman (Twitter) from Mobile Mixed and chatted with him about SMS marketing and Tatango. If you’re not familiar with Mobile Mixed, it’s a website, web show, blog, resource and community to help businesses learn from the top experts in mobile marketing.
Coca-Cola SMS Campaign Encounters Backlash
17th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it.
Coke Has a 4-Digit SMS Short Code?
16th May 2012 - Posted by Derek Johnson in category SMS Marketing News
I was looking at some of Coke’s SMS campaigns today and realized that unlike other SMS short codes which are 5 or 6 digits, they’re using a 4 digit short code. I couldn’t find much information about 4 digit short codes expect for the following from Qwasi below and that Sprint uses 4 digit short codes for free messages and self-service account management.
New SMS Autoresponder Dashboard
15th May 2012 - Posted by Derek Johnson in category Tatango News
I’ll be the first one to admit that we rushed out our new SMS Autoresponder feature much quicker than expected. This unfortunately caused the user interface to be a little haphazardly thrown together.
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