TCPA Prior Express Consent Motion to Dismiss – DENIED
Did you know that in the Telephone Consumer Protection Act (TCPA), you don’t need written consent to text message someone something that is informational or administrative? It’s true. If you’re a retailer though, it’s most likely that your text messages are not going to be considered informational or administrative, meaning that you do need written consent …
Text Message Autoresponder Increases Chegg App Downloads
Brands use text message autoresponders for a variety of purposes, but with the explosion of mobile apps, it’s extremely common for app marketers to use text messaging autoresponders to increase app downloads. With text message autoresponders producing a 92% click-through rate to download an app, it’s no wonder why mobile app marketers are relying on text …
Text Message Lead Generation Example: Le Cordon Bleu
We’ve seen real estate agents use text messaging to generate more real estate leads, and even the International Academy of Design & Technology using text message to generate student leads, but we’ve never seen a culinary school use text messaging to generate leads. Well… Not until today.
2016 Candidates Capitalize on SMS Donations
Last night was a huge step forward for text message marketing for political candidates in the United States, with both Republican and Democratic presidential candidates launching text message donation campaigns at the Iowa caucus.
Jamba Juice SMS Loyalty Program Hits 1 Million Members
Have you opted-in to Jamba Juice’s SMS loyalty program yet? If you have, you’re now in good company, as their SMS loyalty program has over 1 million subscribers. That’s pretty impressive for a chain of only approximately 287 company-owned stores and 517 franchise-operated stores in the United States of America.
22% of Retailers Use Text Messaging to Capture Customer’s Email Addresses
Are you a retailer looking to capture emails in-store? Experian found that 22% of retailers are using text messaging to capture customer’s email addresses in-store. What other methods are retailers using to collect email addresses?
Free Dedicated Short Code Provisioning
Provisioning a dedicated SMS short code has always been an expensive process, at least until today. We’re very excited here at Tatango to announce that no longer do Tatango clients have to pay to provision new dedicated SMS short codes.
SMS Marketing Statistics: 43% of SMS Responses Within 15 Minutes
Looking for a great SMS marketing statistic? Look no further than what Dynmark has discovered about SMS responses. In a 2013 report, they found that a significant proportion of SMS responses from brands occurred within 15 minutes of a consumer receiving the SMS message. I guess that’s not that hard to believe, as text …
What SMS Marketers Can Learn From McDonald’s
Want to increase your SMS marketing redemption rates? If so, our good friends at McDonald’s can help you. Before we let you in on McDonald’s secret to increasing your SMS redemption rates, it’s important that we first cover the basics, especially if you’re new to SMS marketing.
50,000 Text WORK to 82623 to Join Bernie Sanders’ SMS Campaign
It’s no surprise that with a recent poll finding that one in five voters (19%) said the best way to reach them was with a text message, that presidential candidates for the 2016 election are using text messaging. Not to be left behind, Bernie Sanders is using text messaging to communicate to his supporters. Just how …