6th November 2013 - Posted by Derek Johnson in category Tatango News
Are you running SMS promotions for a national brand where your customers are located in different time zones? If so, we have a new feature at Tatango that I think you’ll be interested in hearing about. This new feature is called Time Zone Segmenting, which gives your brand the ability to deliver messages to mobile subscribers at the perfect time during the day, no matter what time zone they’re located in.
5th November 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
While we love to give SMS marketing advice on our blog here at Tatango, it’s always best for brands to AB test this advice, as not all brands or consumers are the same, and while some advice may work for some brands, it may not work for all brands.
5th November 2013 - Posted by Derek Johnson in category SMS Marketing Examples
Are you in need of some SMS marketing ideas? Some of the best ideas can be generated by seeing what other brands are doing with their own SMS marketing programs. Case in point, have you seen how ACE Hardware is advertising their SMS program in-store? If you haven’t, it’s an excellent example of a brand using all types of different in-store marketing collateral to advertise their SMS program.
4th November 2013 - Posted by Derek Johnson in category Text Message Marketing Statistics
Are you running a text message marketing campaign for your brand? Have you ever wondered how many other brands are running text message marketing campaigns as well? According to Chief Marketer, if you’re running a text message marketing campaign, you’re in the minority, but the percentage of brands running text message marketing campaigns is quickly growing year over year.
30th October 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
With the changes that were implemented by the FCC to the TCPA on October 16, 2013, there’s been a significant amount of misinformation about the rules and laws surrounding text message marketing. One such piece of misinformation that I saw recently was in a guest column on MobileMarketer titled Panic not necessary for compliant SMS messaging programs, where the guest columnist stated that if your SMS campaign is “compliant with the CTIA, you are compliant with TCPA”.
30th October 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
If you haven’t heard, the entire text message marketing industry went completely crazy earlier this month due to changes in the Telephone Consumer Protection Act that went into effect on October 16, 2013. While many brands that had previously not received consent to text message their customers frantically tried to re-opt in SMS subscribers before the deadline, some brands took a different approach.
28th October 2013 - Posted by Derek Johnson in category Tatango News
Big news today, we’re celebrating our sixth birthday here at Tatango today! A lot has changed since we launched back in October of 2007, but one thing remains the same, and that’s providing our clients with the best SMS marketing platform in our industry. While we reflect on the past today, we also look forward to another six years of servicing our clients.
23rd October 2013 - Posted by Derek Johnson in category Tatango News
With text messages only being 160 characters, it’s essential that if you’re trying to link to something in a text message, you use a link shortener. A link shortener will take a long URL like http://www.bonobos.com/slim-dark-grey-lambswool-sweater-for-men, which will take up 63 characters in a text message, and will transform it into something much more manageable like bit.ly/188lICE, which only takes up 14 characters.
23rd October 2013 - Posted by Derek Johnson in category SMS Marketing News
The CTIA just released their report on wireless carrier audits for SMS marketing campaigns during the month of September, 2013. We combed through the report for you, and wanted to highlight some of the findings. Not sure what a CTIA audit is, find out more about these in our support center, or download the CTIA compliance handbook to help avoid receiving one for your very own SMS campaign.
18th October 2013 - Posted by Derek Johnson in category SMS Marketing News
Like many of you that are reading this post, I’m just now starting to piece together what the hell happened during the last two weeks. I know one thing though, I will always hate October 16th, as this day will forever be the day that brought the biggest shit-storm we’ve ever seen in SMS marketing history.