18th September 2014 - Posted by Derek Johnson in category SMS Marketing Examples
You looking for great Italian food combined with a restaurant mobile SMS loyalty program? If so, let me introduce you to Johnny Carino’s, a 15 year old, 90 location Italian family restaurant. Johnny Carino’s recently launched their very own restaurant SMS loyalty program, advertising to customers to text CARINOS to 878787 to opt-in.
15th September 2014 - Posted by Derek Johnson in category SMS Marketing Examples
It seems as if recently brands have been turning to text messaging to grow their email databases, and quick service restaurant Baskin-Robbins is joining in on the fun too. Baskin-Robbins now has in-store signage instructions customers to join their Birthday Club by texting “BDAY” their email address to the SMS short code 31310.
12th September 2014 - Posted by Derek Johnson in category Tatango News
Good news Tatango clients, Tatango’s SMS marketing platform now supports Google Voice numbers! What does this mean? It means that now that Tatango’s SMS short code supports Google Voice numbers, your customers can opt-in to your SMS campaign with their Google Voice number, in addition to receiving your SMS messages on their Google Voice number. How cool is that?
11th September 2014 - Posted by Derek Johnson in category SMS Marketing Examples
Are you a diva? If so, you’ll be excited to hear that Ashley Stewart has launched their own retail text message marketing campaign. What is Ashley Stewart? Since the early 1990′s, Ashley Stewart has been styling customers and setting fashion trends for the plus-size fashion industry. Ashley Stewart retail shops can be found in urban areas from New York to Los Angeles, with their flagship store is located on 125th Street in Harlem, NYC.
10th September 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Want to make sure your SMS marketing campaign is following CTIA SMS marketing best practices? A good place to start is to make sure that when your customers text message the words “HELP” or “STOP” to your short code, you’re returning the right information to your customers. What does the CTIA require to send back in return to “HELP”, or “STOP”? Glad you asked, as that’s what we’re going to cover in this blog post.
9th September 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Looking for more ways to grow SMS subscribers? Have you ever tried to increase SMS subscribers by using an SMS contest? If not, we’ve got a great new free SMS marketing guide on how to use SMS contests to grow SMS subscribers that we think you should read.
5th September 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
If you’re reading this blog post, we’re going to assume that you’ve already read our guide on growing your SMS subscribers. You’ve learned the secrets used by companies like National Wholesale Liquidators who generated 50,000+ mobile opt-ins, or Julep who generate 5,000 mobile opt-ins during the first 24 hours of their SMS campaign, and have used these secrets to build your own massive SMS subscriber database. Now that your business has this massive SMS subscriber database, it’s time to leverage it to generate more sales, and there’s only one way to do this… Send a message!
4th September 2014 - Posted by Derek Johnson in category SMS Marketing Examples
When it comes to loyalty, there’s nothing I’m more loyal to than pizza. Good news for me, as recently Pizza Hut launched their own text messaging restaurant loyalty program. To join the text messaging loyalty program, customers can text the word “PIZZA” to the SMS short code 69488.
3rd September 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to SMS marketing best practices, you’ll want to make sure your campaign is CTIA compliant. A campaign that isn’t following SMS marketing best practices can have their campaign suspended by the CTIA. The first step in making sure you’re following SMS marketing best practices is to make sure that in your advertising you display a detailed and accurate description of the SMS program as part of the main offer.
2nd September 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you interested in moving SMS subscribers from one SMS short code to another? If so, you’re going to want to watch this pre-recorded webinar on this topic.