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SMS Messaging Increases 12% in 2011

29th May 2012 - Posted by Derek Johnson in category SMS Marketing News

Our good friends at the CTIA have released their results from their most recent semi-annual survey. The data collected reflects the results for wireless providers that serve 95% of wireless subscribers in the United States. 

Mobile Marketing News

SMS Marketing News Roundup: May 21 – May 27

27th May 2012 - Posted by Derek Johnson in category SMS Marketing News

A weekly roundup from May 21st to May 27th of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!

Tatango SMS Providers

New Wireless Carriers Added to Tatango

24th May 2012 - Posted by Derek Johnson in category Tatango News

Today we’re excited at Tatango to announce that we’ve got the green light to send text messages to 10 new wireless carriers. While these wireless carriers only represent 40,000 subscribers in the United States, it’s good to know that nearly everyone can receive text messages from Tatango.

Text Messaging Infographic

The Benefits of Texting [INFOGRAPHIC]

23rd May 2012 - Posted by Derek Johnson in category Text Message Infographics

Our friends over at OnlineCollegeCourses.com created the following text messaging infographic about the benefits of texting.

Lithia Motors SMS Spam Lawsuit

Consumers Receive up to $675 in Lithia Motors SMS Spam Lawsuit

22nd May 2012 - Posted by Derek Johnson in category SMS Marketing News

We just got word that a $2.5 million text message spam settlement has been reached between consumers and Lithia Motors, the nation’s ninth-largest car dealer.  The settlement is awaiting final approval by U.S. District Court Judge Richard Jones.

SMS Marketing News Roundup

SMS Marketing News Roundup: May 14 – May 20

21st May 2012 - Posted by Derek Johnson in category SMS Marketing News

A weekly roundup from May 14th to May 20th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!

Greg Hickman

Mobile Mixed Video Interview with Derek Johnson

20th May 2012 - Posted by Derek Johnson in category Tatango News

Yesterday I sat down with Greg Hickman (Twitter) from Mobile Mixed and chatted with him about SMS marketing and Tatango. If you’re not familiar with Mobile Mixed, it’s a website, web show, blog, resource and community to help businesses learn from the top experts in mobile marketing.

Coca-Cola SMS Marketing Campaign

Coca-Cola SMS Campaign Encounters Backlash

17th May 2012 - Posted by Derek Johnson in category SMS Marketing News

Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it.

Coke 4 digit short code

Coke Has a 4-Digit SMS Short Code?

16th May 2012 - Posted by Derek Johnson in category SMS Marketing News

I was looking at some of Coke’s SMS campaigns today and realized that unlike other SMS short codes which are 5 or 6 digits, they’re using a 4 digit short code. I couldn’t find much information about 4 digit short codes expect for the following from Qwasi below and that Sprint uses 4 digit short codes for free messages and self-service account management.

SMS Autoresponder Icon

New SMS Autoresponder Dashboard

15th May 2012 - Posted by Derek Johnson in category Tatango News

I’ll be the first one to admit that we rushed out our new SMS Autoresponder feature much quicker than expected. This unfortunately caused the user interface to be a little haphazardly thrown together.