Hipcricket Saga Continues as Upland Software Acquires Assets
Founded in 2004, Hipcricket was once the leading text messaging provider in the United States. Hipcricket serviced major enterprise clients such as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel, managing more than 200 SMS short codes, with annual revenues of $26.7 million. Then in 2015, Hipcricket filed for bankruptcy, after declaring that the company had …
Mobile Commons Acquired for $10.2 Million
When Upland Software acquired Mobile Commons back in December of 2014, the acquisition price wasn’t disclosed. Luckily for our readers, and the mobile marketing industry, publicly traded companies like Upland Software have to produce SEC filings, which can give interested parties information regarding transactions like the acquisition of Mobile Commons.
Abercrombie & Fitch Gets New Short Code
Abercrombie & Fitch has a new SMS short code! On Friday they announced to all their mobile subscribers that they’re moving SMS short codes, going from 231892 to 21892. Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers, and is headquartered in New Albany, Ohio. The retailer …
Redbox SMS Suggests Reserving Movies From Your Smartphone
Redbox did what Blockbuster could not, and turned the movie rental business on its head thanks to technology. There are currently over 42,000 rental kiosks spread across the United States, and you can even rent video games.
Wet Seal Explains Short Code Migration With Joke
Women’s clothing chain Wet Seal has had to change its SMS short code before, and the company is back with yet another update. An SMS short code is the five digit number that text messages come from, and with any major change such as this, it’s very likely some customers will be left behind.
Sherwin-Williams Spanish Text Message is Important Reminder
Sherwin-Williams is world-renowned for its paint supplies, and helps everyone from the family looking to paint a nursery to the new hi-rise needing a fresh coat.
In one SMS message from the short code 72468, Sherwin Williams wrote completely in Spanish.
Tommy Hilfiger Switching SMS Short Codes
Tommy Hilfiger celebrated its 30th year in business this year, and in 2014, reported $6.7 billion in sales worldwide. Clearly, the fashion brand is doing something right, and we have to give them credit after updating their SMS short code.
Boston’s Shows Off Menu to SMS Subscribers
Boston’s is a restaurant and sports bar with a handful of locations across the United States, serving everything from burgers to pizza. Plus, if you need to catch the latest game, there are big screens to accommodate such needs.
TMZ Uses SMS to Reach Fans in a Flash
TMZ is an online juggernaut in the world of celebrity gossip, and has no problem getting people to share the latest news. More and more news outlets are using SMS to instantly reach readers, which has an open rate of nearly 100%. Compared to email marketing, the proof is in the numbers.
Text to Download App Example: Tic Tac
Looking to increase app downloads? Have you tried giving consumers an easier way to download your mobile app from traditional advertising channels like radio, print, billboards, etc.? Here’s the problem with advertising a mobile app on traditional advertising channels, without using text messaging. Without using text messaging, you’re leaving a lot to chance in …