94% of Seniors Are Sending Text Messages Weekly

Text Messaging Statistics for Seniors

Did anyone download Experian’s new report Millennials come of age: ConsumerSpeak Series? If so, did anyone see the section on what activities each generation were doing on a weekly basis on their smartphones? According to the report, which was generated from a survey of 23,689 adults, and done by the reputable Simmons® National Consumer Study (NCS), seniors (70 …

Consumers Prefer Offers Sent via Text Message Rather than Social Media

Social Media Marketing vs Text Message Marketing

Can’t decide between sending customers special offers from your brand via social media or text messaging? While we’re a little bias here at Tatango, why don’t we ask your customers? Our good friends at MessageSystems did just that, by conducting a survey through Google Consumer Surveys, where they polled 500 adult internet users to figure out what marketing …

SMS Advertising Example – Armani

SMS Advertising Example

I love finding SMS advertising examples while I’m out shopping. This SMS advertising example is from Armani, instructing customers to text “SHOP” to 27624 (ARMANI). While it’s almost impossible for a brand to create the perfect SMS advertisement without downloading and using our SMS advertising templates, I thought it would help the readers of …