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What Is P2P Mobile Messaging?

 

In the video above, Tatango CEO Derek Johnson answers the question: “What is P2P Mobile Messaging?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library.

 

What Is P2P Mobile Messaging?

Person-to-person (P2P) messaging refers to an individual text messaging another individual. For example, every text message that you send to family or friends is P2P messaging.

The only reason that P2P messaging is relevant to SMS marketing is as a point of comparison. SMS marketing doesn’t use P2P messaging; it uses A2P or application-to-person messaging. This means that a software application sends the text messages to the intended recipients.

With SMS marketing, brands send text message marketing to consumers who opt-in to their campaigns. Brands often use text message marketing to send mobile coupons or promotions. To see examples of SMS marketing (or A2P messaging) see below:

Sonic Drive-In MMS Marketing Examples - Reeses Overload Waffle Cone

We hope that answers your text message marketing question. If you have other lingering questions, feel free to browse our free text message marketing resources. If you have a more pressing concern or question, don’t be afraid to get in contact with us directly.