SMS Marketing Industry News

Weekly SMS Marketing News Roundup: July 25 – July 31

Weekly SMS Marketing News Roundup

A weekly roundup of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!


The 8 most prevalent trends in mobile marketing
It is a brave new world for mobile marketing, and without a proper guide, you could get lost in all the new developments. To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now.

ScanLife & Chips? A Perfect Combination!
Frito Lay just launched a brand new program to get people using their products in a whole new way – by scanning the bag!  All you need to do is pick up a current bag of Lay’s Original, Sunchips, or Tostito’s Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package.

Kiehl’s drives customers to bricks-and-mortar with SMS
L’Oreal-owned Kiehl’s is implementing location-based SMS messaging to offer busy consumers news and sales at their local Kiehl’s stores with the purpose to drive in-store purchases.

Android Now #1 Smartphone
A June study from Nielsen shows that the Android operating system is now the #1 smartphone system in the USA.  Apple continues to hold market share while RIM Blackberry is in decline.

Digital Lifestyles in China Explained [infographic]
The 2011 Digital Lifestyles Report focuses on behaviors and trends surrounding digital device usage, content consumption, and e-commerce among the 300 million 18 to 30-year-olds in China. An infographic highlights key bits of data found in the report.

4 Ways To Improve A Restaurant SMS Campaign
Tatango works with all types of different restaurant clients and has put together this resource for people to use when creating text for restaurants. While there are unlimited possibilities when creating text for restaurants, there are four general promotion concepts that can be used.

Secret Tip To Picking SMS Keywords
I spend a lot of time with clients at Tatango helping them come up with the perfect SMS keyword for their SMS campaign. When discussing options with a client, we go through the basics that everyone in the industry knows, but I know a secret tip that will blow your mind.

4 Incredible Text For Restaurants Templates
Here at Tatango, we love helping restaurants get the best results when it comes to their SMS campaigns. Recently we had a restaurant SMS client come and ask for our assistance in improving the following SMS campaign.

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