Ready to launch your SMS marketing campaign, but don’t know where the best place to start advertising it is? At Tatango we usually recommend advertising your new SMS marketing campaign through email marketing first. Why? It’s usually the easiest channel to advertise to all of your customers, and for most brands this only requires a few clicks within their email marketing platform. Need an example of a brand using email marketing to advertise their SMS marketing campaign to customers?
Want another example of a brand using email marketing to advertise their SMS marketing campaign to customers? Check out Julep’s email to customers here.
So you’ve sent an email marketing campaign to your customers to let them know about your SMS marketing campaign, where next should you advertise your SMS marketing campaign? We recommend checking out this blog post, where we discuss the different opt-in rates for the different types of media where you can advertise your SMS campaign. Below are average opt-in rates from each different channel, which should help you figure out where you’ll be able to get the most bang for your buck.
- Social Media: .7% – 2.9%
- Website: .7% – 1.4%
- Television: 1.0 – 2.4%
- Email: 1.6% – 10.5%
- In-Store: 2.3 – 3.2%
*** Always remember that when advertising your SMS marketing campaign to customers, to be sure to advertise an incentive for customers to opt-in. You can read more about this strategy here.