SMS Marketing Industry News · SMS Marketing Statistics

Texting Gains Ground as Primary use of Mobile Phones

Jun 15, 2009

The recently released Vlingo Consumer Mobile Messaging Habits Report on SMS statistics finds that nearly 60% of mobile phone owners use their phones to text, with teens leading the way (94%), followed by 20-somethings (87%), 40-somethings (64%), and 50-somethings (46%).

Among all users, texting is also gaining on sending/receiving calls as the primary use of mobile phones, with 35% of all respondents using their phones for texting more than for phone calls.

Here are some other key findings among all those surveyed:

In terms of texting, the 13 to 19 age group remains the most active, sending on average more than 500 texts per month;
73% do not use email on their mobile phones;
70% do not browse the Web;
41% do not text;
44% cite cost as a barrier to adopting text messaging;
59% cite cost as a barrier to web browsing;
53% cite cost as a reason for not adopting mobile email.

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