SMS Marketing Statistics

Text Message Gift Card Spam Down in 2013

Did you know that 68% of Americans have received some form of text message spam on their mobile phone? It’s true! Of those 68% of Americans, it’s very likely that during 2012, one of those spam text messages was promoting a gift card text message scam, according to our good friends at CloudMark. During 2012, a little more than 50% of all text message spam reported by Americans was due to gift card text message spam.

The good news is that CloudMark is reporting that during 2013, gift card text message scams have dropped from greater than 50% of all reported text message spam in the United States to just below 1%. You can see the dramatic drop over the last couple of years in the graph below.

Text Message Spam Satistics

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