Most people know that three is greater than two, but in the case of SMS keywords, two characters is significantly better than three characters. Why? The easier an SMS keyword is to enter on a mobile phone, the better of an experience your customer will have when opting into your SMS marketing campaign.
If our math is correct, there are only 676 two character SMS keywords available at Tatango. Be sure to grab your two character SMS keyword while they’re still available.
