How does a retailer grow their SMS database by 300,000 subscribers? More importantly, how does a retailer grow their SMS database by 300,000 subscribers in only 3 days? The good news, we have the answer, and it’s a simple enough strategy that any retailer can start using today to grow their SMS database.
This retailer offered customers over a holiday weekend a significant discount to opt-in to their retail SMS database. Yep, it’s that simple! Will this strategy help you grow your retail SMS marketing database? Yes! Why does this strategy work for retail? In a recent study conducted by our friends over at HipCricket, they found that 44% of consumers were willing to provide personal information like their mobile phone number to a retailer, in exchange for a reward, coupon or deal. You can read more about this strategy here.
Have you checked out our top 10 retail SMS marketing case studies? If you have, you’ll notice that while each retailer is very different from each other, you’ll notice one this is the same with each and every SMS campaign. They’re all offering an incentive for their customers to opt-in to the retailer’s SMS database.
Concerned about offering such a good incentive that customers will opt-in to your SMS database, then opt-out, just to receive the incentive? Here at Tatango we’ve found the average opt-out rate for customers after receiving an opt-in incentive was only 2.3%. More info on this topic here.
Oh… Did we mention that this retailer has since grown their SMS database to more than 1 million customers, by continuing to offer new SMS subscribers an opt-in incentive? Yep, it’s true!