Payless ShoeSource Launches SMS Marketing Campaign

Do you like shoes? Do you like to save money on shoes? If so, it’s time to check out the Payless ShoeSource SMS marketing campaign. To receive Payless ShoeSource mobile alerts, text PAYLESS to 747474 on your mobile phone, and not only will you be able to receive special offers from Payless ShoeSource, but you’ll also receive 20% off your next purchase.

Payless Shoes SMS Marketing

Why is Payless ShoeSource giving new SMS subscribers 20% off their next purchase when they join their SMS marketing program? Payless ShoeSource knows that when a brand incentivizes customers to join their SMS program, they receive 520% more opt-ins than if they didn’t incentivize customers with a special offer to join.

So what happens when customers text PAYLESS to 747474 on their mobile phones? They first receive a text message asking customers to reply “Y” to confirm they want to opt-in, as you can see below.

Payless Shoes SMS Marketing Example

When customers reply “Y”, they get a welcome text message with a trackable shortened hyperlink that when clicked on, takes the customer to their 20% off mobile coupon, which you can see below.

Payless Shoes SMS Coupon

Interested in what should happen when a customer clicks on that link in the text message after the coupon has expired? Check out this blog post where we give you some pointers on how to handle an expired mobile coupon.

Are you a retailer like Payless ShoeSource that is looking for retail mobile marketing case studies, make sure to check out these 10 retail mobile marketing case studies. Maybe you’re already doing a retail SMS marketing campaign, and you want to know how big your SMS database should be? Check out this blog post to find out the answer.


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