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Text Message Marketing Case Studies

New York & Company Grows SMS Database 155,000

Feb 27, 2014

New York & Company Mobile Marketing

While New York & Company has made some SMS marketing mistakes in the past, they’re not letting those mistakes stop them from building a massive SMS subscriber database of 155,000 customers. The SMS marketing program was promoted through a direct mail campaign, with the goal of driving mobile website traffic with text message offers to customers.

To opt-in to New York & Company’s text messaging program, text the word WEB to the SMS short code 697895. You can see the opt-in process below.

New York & Company Text Message

Looking for more mobile marketing success stories? Check out this list we put together of the top 30 mobile marketing case studies.

 


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