While New York & Company has made some SMS marketing mistakes in the past, they’re not letting those mistakes stop them from building a massive SMS subscriber database of 155,000 customers. The SMS marketing program was promoted through a direct mail campaign, with the goal of driving mobile website traffic with text message offers to customers.
To opt-in to New York & Company’s text messaging program, text the word WEB to the SMS short code 697895. You can see the opt-in process below.
Looking for more mobile marketing success stories? Check out this list we put together of the top 30 mobile marketing case studies.
