MMS Campaign Generates 6,600% ROI

Still not sold on the power of MMS marketing? A plus-size women’s clothing store in the US called Avenue has reported a 6,600% ROI from their MMS campaign by sending MMS coupons and other promotional content every week. They also report to be receiving an open rate of 97% with their MMS marketing campaign.

MMS Campaign Statistics

As you can see above, shoppers were offered a $5 MMS coupon on their next purchase when joining the MMS campaign. Avenue also determined that 71% of its mobile subscribers used a smartphone. The campaign continues to grow at a rate of 30% month over month. Congrats Avenue on all the success of your MMS campaign, keep up the good work!


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