SMS Marketing Examples

Lay’s Patato Chips Uses Text Messaging to Engage Fans

Have you heard about Lay’s Potato Chips campaign to find their next chip flavor? Well if you’ve purchased a bag of Lay’s Potato Chips, you’ll see the potato chip company asking fans to submit their flavor of choice on the back of each potato chip bag.

There’s two options for fans to submit their proposed flavors, the first being visiting, and the second being texting the SMS keyword FLAVOR to the SMS short code 24477. You can see what this looks like on the back of a Lay’s Potato Chip bag in the image below. What a cool way for Lay’s Potato Chips to engage fans and get more submissions for their campaign!

Frito Lays Text Message Marketing Example


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