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SMS Marketing Best Practices

#FAIL – SMS Marketing and Hyperlinks

Jan 06, 2012

You would think after a post entitled iLoop Ignoring Details Renders SMS Campaign Useless, iLoop would review their text messages before they send them out. This isn’t the case with their text message campaign sent out today. By not separating the word “out” and the hyperlink, the mobile phone is unable to recognize this as a hyperlink, making it impossible to click.

Lesson of the day, always send yourself a test message to see what it looks like on your own mobile phone, before sending it to everyone else. To see how to insert hyperlinks and phone numbers correctly into a text message, watch this video.

iLoop SMS Marketing


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