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SMS Marketing Examples

How It Works: Emoji Instant Win Text Messaging Game

Emoji SMS Marketing Keywords - Coca Cola

Interested in using an emoji as your SMS keyword? If so, you’re going to want to check out Coca-Cola’s HMSHost Holiday Emoji Instant Win Game, which uses the snowflake emoji ❄️ as their SMS keyword.

 

Holiday Emoji Instant Win Game

Coca-Cola’s HMSHost Holiday Emoji Instant Win Game gives participants the chance to instantly win one of more than 1,000 Amazon.com gift card claim codes. The SMS marketing game begins at 12:00 a.m. Eastern Time, November 20, 2016, and ends at 11:59 p.m. Eastern Time, December 31, 2016.

The best part, this Holiday Emoji Instant Win Game is available in the United States and Canada, as they’ve secured the SMS marketing short code 30364 in both the United States and Canada. If you’re interested in how they did this, and how you can do the same, please read this blog post for more information.

 

How It Works

To participate, all you have to do is visit any HMSHost location, purchase something, and get the 8-digit code off of your receipt. You can see how HMSHost is promoting the SMS marketing Holiday Emoji Instant Win Game in their airport locations below.

Emoji SMS Marketing Keywords - Coca Cola Example 1

 

An image of a customer receipt with the 8-digit code is below. If you don’t want to make a purchase, you can also get a 8-digit code by entering for free online.

SMS Marketing on Customer Receipt Example

 

Then you text the snowflake emoji ❄️ to the SMS marketing short code 30364, as you can see in the mobile screenshot below. Before finding out if you’re a winner in the Holiday Emoji Instant Win Game, you must respond with your birth year. The Holiday Emoji Instant Win Game is open to legal residents of the United States and Canada who are 18 years of age or older at the time of entry. The age response needs to be in the format YYYY, so for me it was “1984”.

Emoji SMS Marketing Keyword Example - Coca Cola     Emoji SMS Marketing Keyword Example - Coca Cola

 

After responding “1984”, it asked me to reply with the 8-digit code that was either on the HMSHost receipt, or received via email after filing out the form at www.cokeplaytowin.com/hmshostholiday.

Emoji SMS Marketing Keyword Example - Coca Cola     Emoji SMS Marketing Keyword Example - Coca Cola

 

The 8-digit code I received on my receipt was “FLLPIC01”, which I then responded to the text message with. As you can see below, unfortunately I didn’t win, but the good news is that participants can continue to try play the Holiday Emoji Instant Win Game each day up until 11:59:59 p.m. ET, December 31, 2016.

Emoji SMS Marketing Keyword Example - Coca Cola     Emoji SMS Marketing Keyword Example - Coca Cola

 

What if you’re lucky enough to win the Holiday Emoji Instant Win Game? In the United States, Coca-Cola and HMSHost are awarding the following prizes.

  • 50 FIRST PRIZES: A $20 Amazon Gift Card claim code.
  • 100 SECOND PRIZES: A $10 Amazon Gift Card claim code.
  • 900 THIRD PRIZES: A $5 Amazon Gift Card claim code.

In Canada, Coca-Cola and HMSHost are awarding the following prizes.

  • 10 FIRST PRIZES: A CAD$25 Amazon Gift Certificate claim code.
  • 25 SECOND PRIZES: A CAD$10 Amazon Gift Certificate claim code.
  • 170 THIRD PRIZES: A CAD$5 Amazon Gift Certificate claim code.

 

Conclusion

Have you seen another SMS marketing campaign that has used an emoji as their keyword? If so, let us know in the comments below. If you’re interested in creating an SMS marketing campaign like how Coca-Cola and HMSHost did, where you use an emoji as your SMS keyword, please contact Tatango for more information.


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