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SMS Marketing Industry News

Coca-Cola SMS Campaign Encounters Backlash

May 17, 2012

Coca-Cola SMS Marketing Campaign

Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it. Good lesson though for anyone advertising an SMS campaign, make sure you have the right permits in place before you spray-paint the sidewalks with your SMS keyword and short code.


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