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SMS Marketing Examples

Retail SMS Marketing Campaign Uses Mobile Passbook

Jun 23, 2014

Bloomingdale's

While there are many retailers using text message marketing, Bloomingdales’ has decided that they’re going to go above and beyond just sending a standard text message to their customers. In one of the retailer’s most recent text messages, they’ve started to use a Passbook link, which gives customers the ability to store the promotion within their Passbook application on their iPhone.

You can see Bloomingdale’s most recent text message below, which was sent to the retailer’s SMS subscribers. The text message advertises a private sale, in which SMS subscribers can take $25 off almost every $100 they spend, up to $400. Pretty good deal!

Bloomingdale's Retail Text Message

When an SMS subscriber clicks on the link, it opens the following screen, prompting the SMS subscriber to “Add” the mobile promotion to their Passbook application. You can see this in the image below.

Retail Text Message Marketing

Interested in receiving Bloomingdale’s retail text messages? Text JOIN to 25666 on your mobile phone to opt-in. Bloomingdale’s SMS marketing terms & conditions can be found here.

Looking for retail SMS marketing case studies? Check out how Kiehl’s achieved a 73% redemption rate here,  or how Julep, an online retailer generated 5,000 mobile opt-ins to their text messaging program in the first 24 hours here. Also, check out how this online retailer was able to increase web traffic 27% from their SMS promotions.

 


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