It’s no secret that your customers love to be rewarded for taking action, and they love when that reward turns out to be free stuff! When running an SMS marketing campaign, that means rewarding your customers with free incentives to join your campaign.
Benjamin Moore agreed, and did just that with their most recent SMS campaign, when they offered a free sample pint of paint when customers texted their SMS keyword “CARPET” to Benjamin Moore’s vanity short code 44144. You can see the advertisement for this campaign below, which appeared in-store and in traditional media like magazines.
With 44% of customers willing to provide personal information like their mobile phone number to a brand in exchange for a reward, coupon or deal, this is a great way to grow your SMS subscribers extremely fast. What’s amazing about offering an opt-in incentive like this for your SMS campaign is that we’ve found the retention rate for SMS subscribers after receiving the initial opt-in incentive is 98%.
Do you offer an incentive to your customers to join your SMS campaign? What type of incentive do you offer? What type of results have you seen in both the growth and retention of your SMS subscribers? Let us know in the comments section below, thanks!