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SMS Marketing Examples

Baskin Robbins Uses SMS to Capture Email Addresses

Sep 15, 2014

It seems as if recently brands have been turning to text messaging to grow their email databases, and quick service restaurant Baskin-Robbins is joining in on the fun too. Baskin Robbins now has in-store signage instructions customers to join their Birthday Club by texting “BDAY” and their email address to Baskin Robbins’ SMS short code 31310.

You can see this in-store signage in the image below.

Baskin Robbins Text Messaging Email Capture

When customers text “BDAY” and their email address to the short code 31310, they receive a text message response asking the customer to confirm their opt-in by responding “YES”. When the customer responds “YES”, they receive a text message confirmation that they’ve successfully joined Baskin-Robbins Birthday Club.

Baskin Robbins Text Message Email Address Collection

What other brands are using text messaging to increase their email marketing databases? Check out how each brand is using text messaging below to increase their email marketing databases. Want to use text messaging to grow your email subscribers? See the many different email providers that Tatango works with here.


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