What is Mobile SMS Marketing?
Mobile SMS marketing — also referred to as text message marketing, SMS mobile marketing, SMS text messaging, or mobile text marketing — is the use of text messaging to deliver promotional messages to their mobile subscribers.
Businesses, brands, non-profit organizations, political candidates, and even celebrities use text message marketing to increase brand awareness, generate sales, share news alerts, increase web traffic, solicit donations, announce new products, share promo codes, and promote sales. Depending on the SMS marketing service, brands may also use mobile marketing to send appointment reminders or delivery notifications.
Because 99% of text messages are opened within three minutes, mobile SMS marketing is an efficient, effective way to communicate with subscribers directly on their cell phones.
What is SMS?
SMS stands for “short message service.” SMS messages are short messages (text messages) sent between brands and potential customers via mobile phones. The most basic form of these messages are usually up to 160 characters, and consist of words, web links, or phone numbers.
The slightly more advanced counterpart to SMS messages are MMS messages, another form of text message marketing. MMS messages are like SMS messages but can also include images, videos, gifs, and sound files and up to 5,000 characters of text. This digital marketing tactic helps the texts come to life, so many brands use a mix of both SMS and MMS messages.
Benefits of SMS Marketing for Enterprises
SMS marketing delivers unparalleled open, engagement, and conversion rates.
Why Use Tatango?
Tatango has been the SMS marketing industry leader for the past 13 years. Our mission is to help you utilize the most powerful text message marketing platform available.
For starters, Tatango is the only SMS provider that can send up to 5,000 characters per message, enabling brands to communicate whatever (and however much) they need to via text. On top of this, we can help you transition into the richer MMS and RCS messaging formats to send more eye-catching, interactive messages with your customers.
The Common Short Code Administration has awarded Tatango their highest designation of Premium Partner. With the best deliverability, speed, segmentation, and analytics in the industry, our SMS marketing tools ensure the highest return on investment for enterprise brands.
Tatango’s Mobile SMS Marketing Features & Functionality
Tatango’s SMS marketing platform is specifically designed for brands and companies that
want to interact with their target audiences via texting.
Create custom workflows based on subscriber actions. Messaging workflows enable you to step away from your computer and turn the texting over to Tatango. You can create messaging workflows to welcome new subscribers or request custom information to personalize your campaigns based on a subscriber’s birthday, zip code, first name, or favorite products. Tatango gives you the SMS marketing tools to easily create any type of messaging workflow you want, and deploy it live with the click of a mouse.
Send the exact right text message to the exact right mobile subscribers. With Tatango software, you can segment subscribers based on demographics like gender, age, or income, or location data such as zip code, timezone, city, and state. These hyper-local campaigns supercharge organization fundraising, event turnout, and franchise promotions. You can even segment based on whether subscribers have taken certain actions or which campaigns they opted-in from, enabling highly targeted messages for highly profitable results.
Tap into easy-to-use, responsive, web-based analytics to make measuring your campaigns easy and intuitive. Create custom visual reports based on subscriber trends, date ranges, new subscribers, lost subscribers, and more. Know exactly how much profit each text message returns, and which messages drive the most customer engagement. Tatango's enterprise analytics reports are fully customizable, so you can review, export, and improve your results anywhere, any time.
With subscriber profiles, get extensive insights into each subscriber. See opt-in information such as when the subscriber opted in, the attribution source, and which SMS keywords they used to join. Create and store any type of information about subscribers that you find valuable, such as name, email address, birthdate, phone number, wireless carrier, texting history, and more. All of this information is securely stored for each subscriber in their subscriber profile.
Personalization is proven to significantly improve ROI. Tatango merge tags enable you to insert custom subscriber information into text messages, such as subscriber first name, email address, state, city, zip code, and other custom data. You can even use custom coupon code merge tags to track the point of sale, identify which coupon codes have been redeemed and which have not, insert an expiration date based on when the subscriber receives the message, and reduce coupon fraud.
From Mailchimp to Hubspot, Marketo, Constant Contact and more, connect your Tatango account with hundreds of powerful web services — no coding required. Tatango integrations enable enterprise businesses and organizations to seamlessly grow their email lists, sell products, and collect donations using the platforms their organization is already set up on.
Easily integrate Tatango into any existing software or application or build any features and functionality on top of Tatango to fully customize your SMS marketing program to your company. With the Tatango API, you can easily add new mobile subscribers from existing software or applications to your Tatango database with a simple API call. You can even use the API to easily update a subscriber's name, email address, zip code, and other information.
With easy-to-use marketing automation, you can automate text messages based on events such as birthdays, new subscribers, and timezones. Tatango's text message marketing software even automates CTIA and wireless carrier compliance messaging, protecting your brand from costly lawsuits.
Track the success of every text message you send subscribers. View granular data such as how many of your mobile subscribers click on hyperlinks in your messages, a real-time feed of subscriber responses to your messages, and reports of how many customers unsubscribe after a message. These reports can help you determine which types of messages your mobile subscribers prefer and allow you to improve subscriber retention and conversions over time.
Get complete control of who has access to the account, and what permissions they have. Designate admins who can view and manage all the account's texting campaigns, or limited manager permissions so people only have access to the specific campaigns they've been given permission to manage. Invite new users, change permissions, remove users, edit billing information, and more.
Types of Enterprise SMS Marketing
Mobile SMS Marketing FAQs
Below are some of the most common FAQs about mobile SMS messaging.