What is Automated Text Message Marketing?
Text message marketing uses text messages (also called SMS or short message service) to deliver promotional messages to mobile subscribers. Companies use text message marketing to increase brand awareness, generate sales, share news alerts, increase web traffic, solicit donations, announce new products, share promo codes, and promote sales.
Automated text messaging involves using automation to send and trigger SMS marketing processes with little or no manual involvement. Automating text marketing allows SMS marketers and brands to streamline SMS messaging and save time by scheduling messages in advance. Automated software features include the ability to establish an automated workflow based on certain criteria.
Tatango’s text message marketing software offers several features brands and organizations can use to send automated SMS messages to consumers. From straightforward texts like scheduled message and appointment reminders to complex recurring SMS campaigns, our SMS marketing software is easy to use and empowers you to be strategic with your marketing efforts.
Benefits of Using Tatango’s Automated Text Message Software Features
Automation features ensure that your text program reaches the right person, with the right message, at the right time. Without automation, you’re selling your campaigns short.
Automate text messages based on a variety of events, such as when someone opts into a campaign or responds to a message.
Sync data between your existing software or applications and Tatango. Easily integrate Tatango's SMS text message marketing software into any existing software or application using Tatango's API. With our API call automation, you can conduct various commands, such as the capabilities listed below.
Tatango offers workflow automation, which can guide the mobile customer through the process of providing the information you can use later on in your text message program. For example, obtaining a subscriber’s birth date during the opt-in process will enable you to send a message on their birthday along with an incentivized offer. You can also obtain a subscriber's name during the opt-in process to address them personally in future messages. Create virtually any type of text message marketing workflow you can conceive, no coding required. Check out specific automation examples below.
Types of Enterprise SMS Marketing
Enterprise Brands Choose Tatango
Jenn LovelacePapa Murphy’s
Stewart KelpeDesert Sun
Mark HickmanTMP Worldwide
Kristen LuidhardtProsper Group
How Tatango’s SMS Platform Works
Tatango’s text message marketing platform and text messaging service make it easy for brands to set up their campaigns and marketing efforts and start messaging consumers.
First, we will help you secure a strategic short code, the number that you will use to message your customers—the easier for consumers to remember, the better. We will then help you navigate leasing and provisioning your short code so that you’re executing your bulk SMS message campaigns in accordance with your legal requirements.
From there, we move on to the fun part: choosing your keywords, promoting your campaigns, and sending your text messages to consumers. At Tatango, we have more than 13 years of experience and know what it takes to succeed with SMS marketing. We’d love to show you the tricks of the trade.