Sprint’s New Dream SMS Campaign
Have you heard about Sprint’s Dream Campaign? This mobile app gives you a glimpse of what goes on in your phone’s brain when you turn it off.
Sprint in collaboration with Facebook and NCM Theaters created this campaign to encourage people to turn off their mobile devices during movies. Currently 1,000 NCM Theaters are featuring the Dream Campaign Ad which prompts you to text DREAM to 60602 and then power down your phone. Once the movie is over you can power on your phone and you receive a text message with a link to your phone’s 15 second dream.
What’s really cool is that in order to make the dream specific to each mobile device the app actually accesses the mobile owners Facebook activity to personalize each dream. You can watch the making of the video here.