Some text message marketing campaigns are run for a week, some months, some even years. Local Seattle plumbing company, Beacon Plumbing looks like they abandoned their SMS campaign only 19 minutes after it started. This is by far the shortest duration for any SMS marketing campaign that I’ve ever seen.
* Some people on Twitter are speculating this might not have been sent by the company. I’ve reached out to Beacon Plumbing via Twitter to confirm that this message was in-fact from their company, haven’t heard back yet.