Send messages to subscriber segments that you create to optimize your messaging.
Tatango's subscriber segmenting includes the following features.
Demographic traits can include a subscriber's age, gender, race, income, marital status, etc. Use this subscriber information to send messages to subscribers that match or don't match certain demographic traits.
Geo-location traits can include a subscriber's zip code, city, state, timezone, etc. Use Tatango's subscriber segmenting feature to send messages to mobile subscribers that match or don't match certain geo-location traits.
Subscriber Action Segmenting
Subscriber actions can include if a subscriber has submitted certain information about themselves, how they opted-in, or if they've engaged with a message. Use this feature to send messages to those that have or have not taken these actions.
Use Tatango's subscriber segmenting feature to send messages to subscribers based on the custom information you have stored about them. Tatango allows you to create and store any type of information about your subscribers.
All Tatango Features
Check out all the other mobile messaging features are available on the Tatango platform.