Subscriber Segmenting
Optimize your messaging by sending specific messages to subscriber segments that you create.
What's Included
The following is included with Tatango's subscriber segmenting feature.
Demographic Segmenting
Use Tatango's subscriber segmenting feature to send messages to subscribers that match or don't match certain demographic traits. These demographic traits can include a subscriber's age, gender, race, income, marital status, etc.
Geo-Location Segmenting
Use Tatango's subscriber segmenting feature to send messages to mobile subscribers that match or don't match certain geo-location traits. These geo-location traits can include a subscriber's zip code, city, state, timezone, etc.
Subscriber Action Segmenting
Use Tatango's subscriber segmenting feature to send messages to subscribers that have or have not taken certain actions. These actions can include if a subscriber has submitted certain information about themselves, how they opted-in, or if they've engaged with a specific message.
Custom Segmenting
Tatango allows you to create and store any type of information about subscribers that is valuable. Use Tatango's subscriber segmenting feature to send messages to subscribers that match or don't match this information that you've created and stored.
Available Features
The following mobile messaging features are available on the Tatango platform.