Platform / Messaging Analytics

Messaging Analytics

Tatango allows you to track the success of every message you send.

Tatango Feature - Messaging Analytics

What's Included

The following is included with Tatango's messaging analytics feature.

Successful Message Reports

Tatango's messaging technology tells you exactly which mobile subscribers received a message and which didn't. If a mobile subscriber didn't receive a message, we'll tell you why, and if a wireless carrier tells us it's no longer a valid phone number, we'll scrub it from the database.

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Tatango Platform - Messaging Analytics - Successful Messaging Reports
Tatango Platform - Messaging Analytics - Hyperlink Tracking

Link Tracking

If you're sending mobile messages that include hyperlinks, Tatango will be able to tell you how many of your mobile subscribers are clicking those links. Hyperlinks can direct customers to a mobile website, mobile video, to download an app, etc.

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Subscriber Response Feed

If a mobile subscriber receives a message and responds to that message, you'll get access to that response. Tatango gives you a real-time feed of responses to each and every message, and allows you to take certain actions within the software platform based off their response.

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Tatango Platform - Messaging Analytics - Subscriber Response Feed
Tatango Platform - Messaging Analytics - Unsubscribe Reports

Unsubscribe Reports

With each send, Tatango will display a report of how many customers unsubscribed after a message. This report can help you determine which types of messages your mobile subscribers prefer and will allow you to improve subscriber retention over time.

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Wireless Carrier Reports

With each send, Tatango will display a report of how many messages went to each wireless carrier. This provides insight into which mobile wireless carriers your mobile subscribers are using.

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Tatango Platform - Messaging Analytics - Wireless Carrier Reports
Tatango Platform - Messaging Analytics - Exportable Reports

Exportable Messaging Analytics

Tatango allows clients the ability to download their mobile messaging data at any time. This includes the data that goes into creating the beautiful messaging reports we display within your account every time a message is sent.

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All Tatango Features

Check out all the other mobile messaging features are available on the Tatango platform.

Messaging Workflows

Create any type of text message marketing workflow you can conceive.

Subscriber Segmenting

Send the right text message, to exactly the right mobile subscribers.

Subscriber Analytics

Easy-to-use, responsive, and web based tools to track subscriber trends.

Subscriber Profiles

With subscriber profiles, you get extensive insights into each subscriber.

Merge Tags

Personalize each text message for each of your unique mobile subscribers.

Tatango Integrations

Connect your Tatango account with hundreds of powerful web services.

Developer API

Allows you to integrate Tatango into any existing software or application.

Messaging Automation

Automate text messages based on a handful of different events.

Messaging Analytics

Track the success of every mass text message you send to subscribers.

Administrative Controls

Get complete control of who has access to the account, and what they can do.