Platform / Messaging Analytics

Messaging Analytics

Tatango allows you to track the success of every message you send.


Tatango Feature - Messaging Analytics

What's Included

The following is included with Tatango's messaging analytics feature.


Successful Message Reports

Tatango's messaging technology tells you exactly which customers received your message and which didn't. If a customer didn't receive your message, we'll tell you why, and if a wireless carrier tells us it's no longer a valid phone number, we'll scrub it from your database automatically.

Contact us to discuss Successful Message Reports

Tatango Platform - Messaging Analytics - Successful Messaging Reports
Tatango Platform - Messaging Analytics - Hyperlink Tracking

Link Tracking

If you're sending mobile messages that include hyperlinks, Tatango will be able to tell you how many customers are clicking those links. Hyperlinks can direct customers to a mobile website, mobile video, to download an app, etc.

Contact Tatango to discuss Link Tracking

Subscriber Response Feed

If a customer receives a message from you and responds to that message, you'll get access to that response. Tatango gives you a real-time feed of a customer's responses to each and every message, and allows you to take certain actions within the software platform based off their response.

Contact us to discuss Subscriber Response Feed

Tatango Platform - Messaging Analytics - Subscriber Response Feed
Tatango Platform - Messaging Analytics - Unsubscribe Reports

Unsubscribe Reports

With each send, Tatango will display a report of how many customers unsubscribed after your message. This report can help you determine which types of messages your customers prefer and will allow you to improve subscriber retention over time.

Contact Tatango to discuss Unsubscribe Reports

Wireless Carrier Reports

With each send, Tatango will display a report of how many messages went to each wireless carrier. This provides insight into which wireless carriers your customers are using.

Contact Tatango to discuss Wireless Carrier Reports

Tatango Platform - Messaging Analytics - Wireless Carrier Reports
Tatango Platform - Messaging Analytics - Exportable Reports

Exportable Messaging Analytics

Tatango allows our clients the ability to download their mobile messaging data at any time. This includes the data that goes into creating the beautiful messaging reports we display within your account every time you send a message.

Contact us to discuss Exportable Messaging Analytics

Available Features

The following mobile messaging features are available on the Tatango platform.


Messaging Workflows

Create virtually any type of messaging workflow with the click of a mouse.

Subscriber Segmenting

Hyper-target your messaging by sending to subscriber segments.

Subscriber Analytics

Easily track subscriber trends and visually display the data.

Subscriber Profiles

Subscriber profiles offer information about each of your subscribers.

Merge Tags

Dynamically insert a subscriber's information into any message.

Tatango Integrations

Connect your Tatango account with hundreds of powerful web services.

Developer API

Allows you to integrate Tatango into any existing software or application.

Messaging Automation

Send automated messages based on a wide array of subscriber events.

Messaging Analytics

See how many messages successfully sent, the click-through rate, etc.

Messaging API

Allows you to integrate SMS, MMS & RCS into any software or application.

Administrative Controls

Grant permission to Managers & Limited Managers based on access.