Tatango allows you to track the success of every message you send.
The following is included with Tatango's messaging analytics feature.
Successful Message Reports
Tatango's messaging technology tells you exactly which customers received your message and which didn't. If a customer didn't receive your message, we'll tell you why, and if a wireless carrier tells us it's no longer a valid phone number, we'll scrub it from your database automatically.
If you're sending mobile messages that include hyperlinks, Tatango will be able to tell you how many customers are clicking those links. Hyperlinks can direct customers to a mobile website, mobile video, to download an app, etc.
Subscriber Response Feed
If a customer receives a message from you and responds to that message, you'll get access to that response. Tatango gives you a real-time feed of a customer's responses to each and every message, and allows you to take certain actions within the software platform based off their response.
With each send, Tatango will display a report of how many customers unsubscribed after your message. This report can help you determine which types of messages your customers prefer and will allow you to improve subscriber retention over time.
Wireless Carrier Reports
With each send, Tatango will display a report of how many messages went to each wireless carrier. This provides insight into which wireless carriers your customers are using.
Exportable Messaging Analytics
Tatango allows our clients the ability to download their mobile messaging data at any time. This includes the data that goes into creating the beautiful messaging reports we display within your account every time you send a message.
The following mobile messaging features are available on the Tatango platform.