RCS messaging includes suggested replies and actions, custom branding, and dynamic rich media.
The following is included with Tatango's RCS messaging feature.
RCS messaging provides verified sending, ensuring that consumers feel confident that who they're messaging is actually who they say they are. RCS verified sending is the first line of defense in protecting consumers from phishing messaging scams.
RCS messaging allows you to completely customize the messaging experience for consumers. With RCS custom branding capabilities, you can add your brand's logo to your messages and even customize the color of the messaging app when a consumer is messaging your brand.
With RCS messaging, businesses will be able to send rich, “app-like” experiences to consumers, all through the messaging app, without the need for consumers to open an additional mobile app.
Quick Replies are unique to RCS messaging and provide consumers with an easier way to engage with your brand. Consumers simply tap a Quick Reply button within the RCS message to automatically receive a precomposed response message.
Suggested Actions are also unique to RCS messaging. With a message, Suggested Actions provide brands the ability to create a new call, open maps, link to a web experience, or even deep link within a mobile app. You can even include multiple Suggested Actions within the same RCS message.
Rich Media Content
RCS messaging supports rich media content, allowing your brand to send high-resolution images, videos or even GIFs. Even better, RCS messaging allows you to send full-width media content, perfect for mobile coupons, boarding passes, loyalty cards, and event tickets.
SMS & MMS Fallbacks
If a consumer's mobile device doesn't support RCS messaging yet, Tatango provides both SMS & MMS fallback messaging capabilities. This ensures that no matter what mobile device a consumer has, they're going to be able to communicate with your brand.
The following mobile messaging features are available on the Tatango platform.